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Beatboxer's picture
Activity Score 1517

This is a funny campaign for a kids magazine (based on the same magazine, but for grown ups). The X-Rays are a nice idea, and using characters like Pluto, Coyote or Homer, will do.

I'd take off the It, being 'Feeds the brain'. It's more direct to the meaning. Also, for your knowledge, the body copy near the logo says 'A magazine for intelligent parents and children, which explains the world in a funny way.'

Disco Munky's picture
Disco Munky
Activity Score 3890

These look good. A line that was character specific might have been nice.


Doin' it for the points

futura's picture
Activity Score 148

X-rays are back again.Unfortunately.

LeeHarvey's picture
Activity Score 3045

Uhm, it's not Pluto, it's Goofy! And the execution is Groovy!!! So what that x-rays are back, this is a totally new approach. Luv 'it!

Get-a-Fix's picture
Activity Score 351

Thanx beatboxer. Da bodycopy explains it perfectly! Very cool campaign.