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Out of the woods, Woman

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Cline Davis and Mann, United States for Xifaxan, within the category: Pharmaceutical.

Caption

Out of the hospital does not mean out of the woods

Advertising Agency: Cline Davis and Mann, New York, NY USA
Group Creative Director: Peter Jesse
Creative Director: Debra Polkes
Photographer: Garrigosa Studio
Postproduction / CGI: Garrigosa Studio
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ItMatters's picture

Like.

ItMatters
Activity Score 2167
arvin's picture

ok

arvin
Activity Score 341
salil.sharma's picture

lovely campaign

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

I like the concept.

kleenex
Activity Score 51078
Web Designer/Developer
Hadrons's picture

I like the way reality is being present here.
Great execution, very appealing.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

someguy's picture

Oh I get it. Because there's still woods in her house.

someguy
Activity Score 674
Nike Diesel's picture

LOL Too literal?

Nike Diesel
Activity Score 13630
Art Director
someguy's picture

Just a wee bit.

someguy
Activity Score 674
shanuea's picture

Isn't this a pun? Aren't puns advertising sin?

shanuea
Activity Score 781
someguy's picture

Usually. Unless you're trying to be a silly goose.

someguy
Activity Score 674
naghihimutuc's picture

Great execution, love the woods and the old lady's expression. Maybe this could've been improved if the old lady was looking up, looking worried, just something to tie the two scenarios together (like she's staring at the ceiling/branches)?

naghihimutuc
Activity Score 82
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