Agency Network: 
June 2008

Print advertisment created by Publicis, Switzerland for Xeroprint, within the category: Office Equipment.

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Comments (11)

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Banner2k5's picture
Activity Score 551

this campaign is genius.

rourke's picture
Activity Score 57

great idea!

joelapompe's picture
Activity Score 3853

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes... / Facebook : Joelapompe

Mezooo's picture
Activity Score 174

bad idea... not clever at all...

putting two cars and three brands in an advertising won't let any customer
remember the sender of the ad!!

i already forgot to be honest... it was some kind of copying machine...
that's all anyone will remember... (in the best case)

baaad really bad

Enas's picture
Activity Score 741

also it works if he removed the cars logos...

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

leaking bucket.'s picture
leaking bucket.
Activity Score 136

VW Touareg apparently copies everyone. Ouch!!!

I like these, especially if you are going after ad agencies or marketing departments. It may get lost on everyone else though.

pauluy's picture
Activity Score 366

Xeroprint, the copier for ad agencies?

salvarredy's picture
Activity Score 354

this it's brillant.

Absolut M's picture
Absolut M
Activity Score 1069


krautland's picture
Activity Score 3216

someone spent a lot of time on la pompe's website.

Enas's picture
Activity Score 741

did VW launch this campaign before BMW?? why faster ha ha??

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso