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Birds

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Publicis, Switzerland for Xeroprint, within the category: Office Equipment.

Caption

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido
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Banner2k5's picture

this campaign is genius.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

rourke's picture

great idea!

rourke
Activity Score 57
Art Director
joelapompe's picture

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3857
Mezooo's picture

bad idea... not clever at all...

putting two cars and three brands in an advertising won't let any customer
remember the sender of the ad!!

i already forgot to be honest... it was some kind of copying machine...
that's all anyone will remember... (in the best case)

baaad really bad

Mezooo
Activity Score 174
Gießen/Germany
Enas's picture

also it works if he removed the cars logos...

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

leaking bucket.'s picture

VW Touareg apparently copies everyone. Ouch!!!

I like these, especially if you are going after ad agencies or marketing departments. It may get lost on everyone else though.

leaking bucket.
Activity Score 136

That's my first thought...

pauluy's picture

Xeroprint, the copier for ad agencies?

pauluy
Activity Score 366
Creative Director
salvarredy's picture

JUAAAAAAAAAAAAAA
this it's brillant.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Absolut M's picture

brillant

Absolut M
Activity Score 1069
Marketing Manager
krautland's picture

someone spent a lot of time on la pompe's website.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Enas's picture

did VW launch this campaign before BMW?? why faster ha ha??

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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