Description
Print advertisement created by Hill Holliday, United States for XBats, within the category: Other.
Hit the ball a long, long way. Order your custom maple bat at xbats.com
Group Creative Directors: Tim Cawley, Kevin Daley
Assistant Creative Director / Art Director: Bob Gates
Assistant Creative Director / Copywriter: Rick McHugh
Photographer: Christian Kozowyk
Worst photoshop on the friggin' planet.
Boring idea.
Quite really.
As a copywriter I readily admit I don't recognize all the subtleties of the art and am I'm often annoyed by the constant refrain of "bad photoshop." But even my so-so eye can see that THIS SUCKS! As Chandler Bing would say, "could it BE any more phony looking?"
David Crane and Martha Kauffman should have been copywriters.
Quite really.

Idea isn´t bad. The Art-Direction could pimp the idea.
So. The Art-Direction is boring. Not the idea.
love it.......
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Exactly where is the photoshop bad? It looks like a guy standing outside of a stadium. Assertions without evidence is pointless...
Anyway speak on the idea not the execution, this isnt a retouching website
bossy boots, last i checked retouching is part of the ad, too. even though im not convinced there was much retouching - just bad lighting.
now i'll comment on your comment: lame use of an ellipsis.
why don t you put the guy in any place , but not seeing the stadium, looking up with the glove, waiting.
The idea could work, but it needs a different layout. Photoshopping needs help. Think of other places the outfielder could be.
-Natalie
http://www.nataliemarion.com

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.
But this is pretty awful.

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.
But this is pretty awful.

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.
But this is pretty awful.
bad artwork aside, so sick of the exaggerate the benefit ads, they are so fucking dated, why do you people bother?
everything is bad about this ad, everything. Hit the ball a long, long way? Jesus a 5 year old could write better than that. Off the top of my head in 2 split seconds, same shit prop, someone in a street is knocked out by a baseball with a stadium in the distance. Not good by any means but better than this shit.
Only just. Juniors, stop doing exaggerated benefit ads. they are a waste of your time, and if you bother to enter them in awards- money.
I played baseball. I'm in target.
good idea, nice ad.
boring comments.
The player jumping to reach for a ball hit out of the ball park would have made a much stronger statement, instead of the static player shown.
Reactor
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