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Stadium

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by Hill Holliday, United States for XBats, within the category: Other.

Caption

Hit the ball a long, long way. Order your custom maple bat at xbats.com

Advertising Agency: Hill Holliday, Boston, USA
Group Creative Directors: Tim Cawley, Kevin Daley
Assistant Creative Director / Art Director: Bob Gates
Assistant Creative Director / Copywriter: Rick McHugh
Photographer: Christian Kozowyk
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Prof's picture

Worst photoshop on the friggin' planet.
Boring idea.

Prof
Activity Score 1449
Copywriter |

Quite really.

A.G. Pennypacker's picture

As a copywriter I readily admit I don't recognize all the subtleties of the art and am I'm often annoyed by the constant refrain of "bad photoshop." But even my so-so eye can see that THIS SUCKS! As Chandler Bing would say, "could it BE any more phony looking?"

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Prof's picture

David Crane and Martha Kauffman should have been copywriters.

Prof
Activity Score 1449
Copywriter |

Quite really.

ricklongo's picture

Well, Bing was one. ;)

ricklongo
Activity Score 1244
Reza Ramezani's picture

Idea isn´t bad. The Art-Direction could pimp the idea.
So. The Art-Direction is boring. Not the idea.

Reza Ramezani
funky_frogii's picture

love it.......

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scarfinati's picture

Exactly where is the photoshop bad? It looks like a guy standing outside of a stadium. Assertions without evidence is pointless...

Anyway speak on the idea not the execution, this isnt a retouching website

scarfinati
Activity Score 843
Art Director
capobvious's picture

bossy boots, last i checked retouching is part of the ad, too. even though im not convinced there was much retouching - just bad lighting.

now i'll comment on your comment: lame use of an ellipsis.

capobvious
Activity Score 68
diegote's picture

why don t you put the guy in any place , but not seeing the stadium, looking up with the glove, waiting.

diegote
Activity Score 41
Publicis Impetu - Uruguay
NatalieM's picture

The idea could work, but it needs a different layout. Photoshopping needs help. Think of other places the outfielder could be.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

getconnected2001's picture

Loved them all :)

getconnected2001
Activity Score 987
Art Director at New Delhi
Guest commenter's picture

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Guest commenter
Guest commenter's picture

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Guest commenter
Guest commenter's picture

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Guest commenter
Whitefang's picture

bad artwork aside, so sick of the exaggerate the benefit ads, they are so fucking dated, why do you people bother?

Whitefang
Activity Score 509
mlsman5000's picture

everything is bad about this ad, everything. Hit the ball a long, long way? Jesus a 5 year old could write better than that. Off the top of my head in 2 split seconds, same shit prop, someone in a street is knocked out by a baseball with a stadium in the distance. Not good by any means but better than this shit.

mlsman5000
Activity Score 128
Saatchi & Saatchi
Whitefang's picture

Only just. Juniors, stop doing exaggerated benefit ads. they are a waste of your time, and if you bother to enter them in awards- money.

Whitefang
Activity Score 509
Dinesh SL's picture

BAD BAD COPY

Dinesh SL
blueturtles's picture

is this a comp? this can't be the final ad.

blueturtles
Activity Score 239
Art Director at BBDO
riccardodimilano's picture

I played baseball. I'm in target.

good idea, nice ad.
boring comments.

riccardodimilano
Activity Score 18
Creative Director
reactor's picture

The player jumping to reach for a ball hit out of the ball park would have made a much stronger statement, instead of the static player shown.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

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