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Teacher

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Ogilvy, France for Xanlite, within the category: Electronics, Technology.

Caption

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
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miko1aj's picture

It's quite nice idea, but this particular execution is not legible. It's not clear that the teacher explains letters to this creature. The rest of campaign is quite ok, though I'm not a very big fan of this illustration style.

miko1aj
Activity Score 3086
Guest's picture

ok. no perdis el temps. bona ilu.

Guest
TommyO's picture

I don't get it. Why does he teach letters to a crab?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

To say he's wasting energy. If you see the rest of the advertisements in the same campaign, it becomes clear.

Guest
bauer's picture

I have to see the rest to understand? Are these sequenced ads?

bauer
Activity Score 126
capywriter's picture

that's exactly the point this ad is making... why put your energy in teaching letters to a crab, it will never learn them to read or speak...

capywriter
Activity Score 5512
Copywriter at Freelance
Adaddicted's picture

:-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Geimima's picture

just analogy..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Guest's picture

not great, a bit far-fetched.

Guest
bobby666's picture

ok stuff.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

It needs a cleverer line to tie it all up...although the line "why waste energy?" appears the obvious logical and simplest line to get to the point, it actually needs more of an explanatory line. Otherwise the idea just borders on potentially a nice idea. But doesn't necessarily have the conviction to be a great idea.

Guest
Dzsoi's picture

Kind of like this crazy idea, blind man is the best, most easy to get.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
sloppy4's picture

the premise of equating one's personal time/effort to the energy of a light bulb doesn't work. but congrats on selling them all to the client.

sloppy4
Activity Score 1492
bauer's picture

this is the worst of the four
I kinda like the other three

bauer
Activity Score 126
dollypoppin's picture

I like the idea they used here, but it's not that great.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Aha. If you do something, nobody would do, you wast energy, you'd get if you drink this.

Shouldn't it be: With this drink you get so much energy, that you even can waste it?

Guest
Dzsoi's picture

What drink dude? :) The one you have drunk? It is an electric bulb!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Minerva Pinto's picture

I like the illustrations, but the concept isn't really clear... at least to me. I can only get a small sense of what's happening when looking at the other's in the series, but that's not how it should work. Maybe I'm just missing something.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

3rd Quarter Miami Ad School!

Guest
v0the0kwc's picture

Interesting

v0the0kwc
Activity Score 141
Guest's picture

Are you sure that it is not with the miami ad school's students that you are wasting your energy??????????

Guest
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