Agency Network: 
April 2010

Print advertisment created by Ogilvy, France for Xanlite, within the category: Electronics, Technology.

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx

Comments (8)

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Highest Rated's picture
Activity Score 163

I dont like it... the creative is shallow

paumarques's picture
Activity Score 1312

m'agrada. bon concepte i bones ilustracions. Encara que n'hi ha algunes que son complicades.

Pau Marquès
(+34) 670 36 79 83

Guest's picture

the thought is good. but somehow I feel the 'wow' factor is missing.

bobby666's picture
Activity Score 1460

would have been a great campaign. but...

jackal hunts's picture
jackal hunts
Activity Score 325

Like the concept...

Abrahams's picture
Activity Score 109

Tooooo much stretched!!

Abrahams's picture
Activity Score 109

the blood on the wood cutter is reflecting what?? they have wasted energy in something negative, but where is it in the picture. The surroundings of the room are neat clean safe. Seems they are in a mood to cut the saint or so,

jasonyu0320's picture
Activity Score 49

The copy is there, but the visual is not that relevant through the whole campaign, we can apply any stories and create different prints in this way, but totally not impressive for audience.'s picture
Activity Score 163

I dont like it... the creative is shallow