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Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by Tonic, United Arab Emirates for Wyeth, within the category: Non-Alcoholic Drinks.

Caption

Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.
Agency: Tonic Communications, Dubai, UAE
Creative Director/Copywriter: Vincent Raffray
Art director/Illustrator: Peter Walker
Photographer: Tommy Morris
Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art director / Illustrator: Peter Walker
Photographer: Tommy Morris
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mlapoint's picture

the carrot was scary, the broccoli is not scary at all.

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

act's picture

oh no, im gonna have nightmares about vegetables.

act
Activity Score 535
Art Director
washiam's picture

hah..... nice angle

washiam
Activity Score 443
Art Director
gabsternapster's picture

they are not scary but disgusting. they look disgusting.

gabsternapster
Activity Score 23
Art Director |
tiny_wordz's picture

not bad but not great either.

tiny_wordz
Activity Score 325
Copywriter
jiviti's picture

Not bad as an idea. But It says: "Kids, don't eat vegetables, drink our artificial vitamins". I think that some health departments will not agree wirh this ad.

jiviti
Activity Score 18
Other
moiettoi's picture

I agree, saying that veggies are no good.. i guess it will go well with kids if they cn understand it! but i mst say nice art direction.. well done with that aspect..

moiettoi
Activity Score 26

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