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Tigers

Agency Network: 
Published/Aired: 
April 2008
WWF Print Ad -  Tigers

Description

Print advertisement created by Saatchi & Saatchi, India for WWF, within the category: Public Interest, NGO.

Caption

If you thought a tiger claw brings good luck, imagine having twenty and still being killed.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director: Ashwin Joharapurkar
Copywriter: Farhad Karkaria
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Highest Rated

avmacdon's picture

Fantastic!

avmacdon
Activity Score 21
BBDO |

I write ads or people die!!

avmacdon's picture

Fantastic!

avmacdon
Activity Score 21
BBDO |

I write ads or people die!!

crisis's picture

Kind of obvious line, no?

crisis
Activity Score 187
Writer
jsptrck404's picture

so obvious, no other writer has penned it. or has someone. yes? no? a few people claim it was done before, but better... so if you have, and know where, i'm sure we all would love to see a link to the work.

jsptrck404
Activity Score 437
Art Director |

| think small |

bitterbuffalo's picture

Here's fulfilling your wish... View the Original "GOLD" Midas award winner at the New York festival 2004
http://www.geocities.com/sandeepsalariya/Oops.jpg

bitterbuffalo
Activity Score 4
Copywriter
getconnected2001's picture

Hats off to the copywriter.
Its magic of copy only!

Indian Ads Update!
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
djakuza's picture

very nice! love it!

djakuza
Activity Score 517
Art Director
ivan's picture

It's great copy, but that medallion is too sexy. Makes me wanting one.

ivan
Creative Director at Ads of the World
sloppy4's picture

i can see it nestled in your chest hair.

sloppy4
Activity Score 1492
ivan's picture

haha! how did you know i have chest hair? ;)

ivan
Creative Director at Ads of the World
sloppy4's picture

having visited the gellert baths, i figured all hearty hungarians have a small forest.

sloppy4
Activity Score 1492
ivan's picture

Good observation.

ivan
Creative Director at Ads of the World
wildbore's picture

agree!

wildbore
Activity Score 749
Creative Director at - - -
wildbore's picture

i meen...It's great copy, but that medallion is too sexy. Makes me wanting one.

wildbore
Activity Score 749
Creative Director at - - -
getconnected2001's picture

Just realized, its an Indian ad.
Will put it on my blog.

Indian Ads Update!
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
soojay's picture

Strange change in tenses. Goes from past to present tense.
Shouldn't it say "If you think..."

soojay
Activity Score 35
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

dragon's picture

Good. Nice.

dragon
Activity Score 113
Copywriter
consolidated.db's picture

great work!

consolidated.db
Activity Score 545
Copywriter at Ad Land
Neil Levy's picture

neil levy

actually, i think the thought is right on, but the line could be written better. maybe even shorter.

here's how:
i would have started by trying to write the headline without the word "you". it reads "if you thought___." and i think "well, no i didn't." because in that case the "you" is personal. confused? lemme give you an example. if you say "you're born, you live and then you die" then in that case, the "you" is universal. because it's something that applies to every human being. and i believe that use of the word "you" is generally good writing. but when the line becomes something that i the reader am supposed to think already (like you know me personally and are talking directly to me) then it starts to get a bit flimsy. personally, i never knew tiger claws were supposed to be good luck, so i never thought it. at least until i read this. a better example of this mistake: i saw a dumb print ad that said something like "it's just like you always feel on pay day" and i think "how the hell does this ad know how i feel on pay day?" but i digress.

don't get me wrong. this ad is good thought. and the writing is easily correctable. and more important, it's for a great cause. so nice job overall. i might be a bit insane, about the "you" thing. but maybe not. ask other writers and see if they agree. when you work on a potential award winning client like wwf, every detail matters.

be well,
-neil.

Neil Levy
Activity Score 314
Copywriter |

neil levy

white_shadow's picture

agreed from "YOU"

white_shadow
Activity Score 108
electronic media student
yun siang orangutan's picture

Number 1 ... in previous One Show Annual.

yun siang orangutan
Activity Score 298
Singapore
Munchurian's picture

Very nice line but sadly, it's done. Saw this same ad some years back in an award annual - look it up.

Munchurian
Activity Score 4
Art Director
shades's picture

agree with Neil above. I didn't know tiger claws were good luck.
It does read a little clunky but I get it.
From a purest point of view, it could bee tighter.
From an consumer point of view "Holy fuck, those poor tigers, where do I donate"

shades
Activity Score 78
Freelance copywriter
budibud's picture

aye!

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

kdhananjay's picture

same ad is done in 2003-04 and won Gold in Ny Fest For Client HDFC

kdhananjay
Activity Score 7
Creative Director
Garg0yle's picture

What's more, the line in the old ad was MUCH BETTER! Saatchi India sux!

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

Penguin's picture

Recycle tiger claws as the agency has done with the concept.

Penguin
Activity Score 42
Creative Head
Mandla N's picture

Am loving it

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

babahall's picture

Hey Ashwin! great stuff!! saatchi & saatchi eh?

babahall
Activity Score 43
Other
BOOBJOB LOOBCANNON's picture

I don't mind the ad particularly, but how are you going to help change age old superstitions? Surely there are better ways to tackle the killing of animals than by going for those?

A not bad job done with a misdirected proposition.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Alistair C.'s picture

good line

Alistair C.
Activity Score 692
Copywriter
Shel-Man's picture

Nice work FK! But the visual is so good now I want a tiger claw to put round my neck!

Shel-Man
Activity Score 54
Copywriter at Copywriter, DraftFCB+Ulka, Mumbai, India
XTG's picture

i like it.
its' racional, and although obvious the message still gets across pretty well.

XTG
Activity Score 1355
copy
bitterbuffalo's picture
bitterbuffalo
Activity Score 4
Copywriter
Guest's picture

The last time I checked tigers had 18 claws. Wonders of evolution?

Guest
shaliniganguli's picture

The last time I checked tigers had 18 claws. Wonders of evolution? But apart from that its really nice.

shaliniganguli
Activity Score 22
Copywriter at Euro RSCG, Gurgaon
raavigeorgian's picture

great copy...mr.farhad karkaria...keep up the good work

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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