Agency Network: 
March 2011

Print advertisment created by Ogilvy, France for WWF, within the category: Public Interest, NGO.

Would you care more if I was a rhino?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold

Comments (24)

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JeffGreenhouse's picture
Activity Score 310

I love this whole campaign. Kudos to Ogilvy Paris for understanding the audience.

Can I have fries with this's picture
Can I have frie...
Activity Score 150

Hey Jeff,

I hope with audience you us ad-people. These ads will not change anything for tuna in the public eye. "Fish ain't got no feelins..."

esteb's picture
Activity Score 673
Hibon's picture
Activity Score 3734

Not really!

Simple ideas are the best !

Prof's picture
Activity Score 1449


Quite really.

tirthomitro's picture
Activity Score 2758

esteb, dude, that's no "done" at all.
you on the other hand, you don't.
nice cmpgn. all the same.

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
Activity Score 3851

They tried last year and now they're coming back with the same (improved) stuff :
Very strange way of working...

bakamono's picture
Activity Score 1002

I guess few years down the road rhino is going wear tuna mask.

because therefore it is

Glut's picture
Activity Score 3935

come on tirthomitro, this execution has been done, and done and done and done and done and done and done and done and done and done and done

Alberto Blackberry's picture
Alberto Blackberry
Activity Score 19

Come on guys this idea is not new and fresh at all

kleenex's picture
Activity Score 50174

i agree.

HappyHour's picture
Activity Score 2381

Should be "Would you care more if I 'were' a rhino."

atb2005's picture
Activity Score 13557

You can also use "was" here; it's just less formal.

HappyHour's picture
Activity Score 2381

In the hypothetical context, "were" should always be used.

That One Guy's picture
That One Guy
Activity Score 266

@HappyHour, I was thinking the same thing. Did this go through proofing> lol?

jackblack's picture
Activity Score 2357

Come on Ivan. You know better than this. Please be more selective in posting 'fresh' and 'unique' work.

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

I like the execution, but @ happy hour: you are absolutely right.

Dharmesh Padia

dadada's picture
Activity Score 1720

very nice campaign ! great !

Everybody is creative, be yourself.

A.S.'s picture
Activity Score 78

It is so nice! Evokes cute feelings...

dsklan's picture
Activity Score 1926

ivan, why cant i comment on the following posts?

e.b.'s picture
Activity Score 3

i suppose it has been done before, but all the same, as a consumer of canned tuna myself this ad was moving enough for me to pick up the phone and make sure my bumblebee tuna didnt contain bluefin (it doesnt)

Laurenva's picture
Activity Score 4

Well besides the shocking grammar and the link that everyone is posting to say its been done before. Not only is that true but this advert is a complete rip off of a student piece of work
that won many awards and was therefore in the media for all to see, or should I say for Ogilvy to see. Nice.

HappyHour's picture
Activity Score 2381

Come on, it's a pretty simple idea. Not surprising at all that multiple parties came up with it. I do think your execution is quite nice. (I'm assuming you worked on the 'original')

You have talent. Don't waste time and energy with this, move on and make more ads!