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Panda

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Ogilvy, France for WWF, within the category: Public Interest, NGO.

Caption

Would you care more if I was a panda?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
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Highest Rated

Chris Auret's picture

Blatant copying of student work from 2009? You decide:

http://chrisauret.tumblr.com/tagged/Advertising

Chris Auret
Activity Score 4
Art Director
JeffGreenhouse's picture

Wow! This is a spectacular campaign idea and beautifully executed. It demonstrates a truly insightful perception of the problem behind the problem. Bravo!

JeffGreenhouse
Activity Score 310
Davai's picture

It's very similar to this one : http://adsoftheworld.com/media/print/sea_shepherd_conservation_society...
Even if the one of Paris is a bit better...

Davai
Activity Score 618
Copywriter
esteb's picture
esteb
Activity Score 673
art
ivan's picture

Thanks for the links folks.

ivan
Creative Director at Ads of the World
Billoughsby's picture

Witty and on-target. Yeah, the Paris one -- this one -- is better for accomplishing the same basic point with a light touch that draws you in instead of snuff film gore that repels you from looking.

Billoughsby
Activity Score 5144
Art Director |

That's it.

SiiiVe's picture

The idea was first executed in Quebec city as a guerilla marketing for a restaurant (Sushi Taxi) who have dropped bluefin tuna of his menu.
http://adsoftheworld.com/media/ambient/sushi_taxi_operation_panda

Otherwise, great execution for a print.

SiiiVe
Activity Score 30
Creative Director at 32 MARS
adcluster's picture

Great work

adcluster
Activity Score 3
Art Director
antoniobac's picture

I think the execution in Quebec was lame. The argentinian ad, on the other hand, was kinda cool but I get the feeling it misses the point by comparing the pandas to the handicap. This idea used here is way better than both of the other examples. good work guys!

antoniobac
Activity Score 192
PUCP
netei's picture

been done before ten million thousand eighty nine hundred times... really.

netei
Activity Score 215
Akiff's picture

WTF ?

Akiff
Activity Score 88
Paris
joelapompe's picture

They tried last year and now they're coming back with the same (improved) stuff : http://bit.ly/gttquh
Very strange way of working...

joelapompe
Activity Score 3853
mr.x's picture

I love it! We should all eat less sushi.

mr.x
Activity Score 998
Forsbergs Skola
dodi077's picture

I just love what WWF did.
And what they've been doing.

dodi077
Activity Score 37
Planner
dodi077's picture

I posted this one to Jamie Oliver, because I think it goes hand in hand with his idea to give a break to overfished species (Jamie's Fish Suppers)

dodi077
Activity Score 37
Planner
atb2005's picture

It's interesting that the Panda ad has garnered the most facebook likes. Goes to show that people love pandas indeed.

atb2005
Activity Score 13557
Dharmesh aka danny's picture

It doesn't matter even if this idea is done several times in the past, but what matters is the effect on people. So I think this ad is a nice peice of work.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

BKKNICK's picture

hello

BKKNICK
Activity Score 4
Creative Director at bkk
Chris Auret's picture

Blatant copying of student work from 2009? You decide:

http://chrisauret.tumblr.com/tagged/Advertising

Chris Auret
Activity Score 4
Art Director
murrey87's picture

Yes we would care more. That's how great this ad is.

murrey87
Activity Score 34

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