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Mearth

Agency Network: 
Published/Aired: 
March 2008
WWF Print Ad -  Mearth

Description

Print advertisement created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Caption

For a living Planet.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
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Crisp One's picture

nice retouch

Crisp One
Activity Score 2005
Other at New York
dynatop's picture

half of the earth is africa?

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

Tincho's picture

Nice. I get two ideas from this:
1) Planet will look like this if pollution doesnt stop.
2) We will have to go to live to the Moon (and that would be our planet).

Anyway...

Tincho
Activity Score 1093
Art Director
pankajadsoftheworld's picture

"Oh! that's Earth, i thought its moon" to get such reactions the copy isn't supportive.

pankajadsoftheworld
Activity Score 433
Illustrator
jazarah's picture

not getting it

jazarah
Activity Score 1262
troika02's picture

good photoshop work.

i just don't know why it doesn't have such a strong impact on me.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
copywriter_n's picture

my first glance was blank...
the line could have added some more impact

copywriter_n
Activity Score 52
Bangkok
everartz's picture

that is my thought.. the headline is very weak!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

alvinpck's picture

Nothing they can do about the line, it's the offical logotype for WWF. Unless they force in a line to it.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Alistair C.'s picture

nice artwork. Africa is half the size of the planet because the ad is done in South Africa... duh.

Alistair C.
Activity Score 692
Copywriter
corellka's picture

this a picture of moon not an ad!
very poor

corellka
Activity Score 54
copywriter |

stoned is better than bored

the pitts's picture

I like it. Although it's not really telling me what to do.

the pitts
Activity Score 54
smarter
空谷足音's picture

poor poor poor idea,give me sth new please.

空谷足音
Activity Score 26
Copywriter at bac
AnimaInfrenem's picture

Don't really like it. I mean, what's the message? Ads are supposed to catch your attention. You walk by this thing, "Oh, it's the Moon. Very nice." and you keep walking. No headline, no message, no impact, no nothing.

AnimaInfrenem
Activity Score 8
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