Agency Network: 
June 2008

Print advertisment created by BBH, China for WWF, within the category: Public Interest, NGO.

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong

Comments (10)

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shawn.roos's picture
Activity Score 44

Seldom do i see a piece of beautiful design that has such a powerful message. I suspect in China this must be a real concern of WWF. Copy could be a little shorter, but really nice. and strong.

farafalida's picture
Activity Score 34

whoa... this is really cool but yet it's also scary man.....yeah, the copy is too long that might make people not remember what is this ad try to tell the audience.

dasgoodads's picture
Activity Score 101

I agree. The last line can definitely be cut out or modified, but the ad itself is beautiful. This idea could easily have been executed poorly, but the detail is really beautiful.

StuartLittle's picture
Activity Score 466

Very nice Illustration

yup-po's picture
Activity Score 8

for me is seem like monkey and panda got mixed up.

Alistair C.'s picture
Alistair C.
Activity Score 692

the monkeys are negative pandas.
beautiful artwork and the copy works, even if it is kinda long.

Mister P's picture
Mister P
Activity Score 51

Fantastic art work! Congrat.

marcomfouad's picture
Activity Score 204

Nice art direction.

Absolut M's picture
Absolut M
Activity Score 1069

Save the humans right china!!!

shripad's picture
Activity Score 25

congratualtions its done