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Published/Aired: 
December 2011

Description

Print advertisement created by DMG, China for WWF, within the category: Public Interest, NGO.

Caption

Stop killing for research is saving

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang
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jponino's picture

line ( especially the word research ) doesn't fit with the pictures.. but maybe it is just a problem of translation

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
MicheleVirgilio's picture

good concept. very nice ad

MicheleVirgilio
Activity Score 2617
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