Agency Network: 
January 2008

Print advertisment created by Farfar, Sweden for WWF, within the category: Public Interest, NGO.

For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900

Advertising Agency: Farfar, Sweden
Creative Director: Jon Dranger
Art Director: Tomas Jonsson
Copywriter: Carl Fredrik Jannerfeldt
Account Director: Lina Gooch
Account manager: Adrian Nilsson

Comments (16)

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jackmancer2017's picture
Activity Score 6992

The donating system via sms is good, easy and swift, didn't see it that way before, but I don't like this ad, you don't see any endangerment in the species, it's like a page from a fish encyclopia.

mmackinven's picture
Activity Score 1608

I think the endangerment of the species message comes from them being upside down, fish seem to float upside down when they're dead :)

jackmancer2017's picture
Activity Score 6992

ah of course, didn't think of that. maybe it's me knowing to little bout fish or maybe it's not clear ;p but yeh ur right heh.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Ya they flip upside down when they're dead and I like the sms donating too.

Guest's picture

sorry. done for raid.

Guest's picture

This is crap, period.

Scam Detector's picture
Scam Detector
Activity Score 1048

No, it isn't.

Your comment is, unless you explain why you think this ad is crap.

Gilbert Berkam's picture
Gilbert Berkam
Activity Score 71

I like it

Guest's picture

done twice. At least. For Surfrider Foundation first, a few years ago.

jdog's picture
Activity Score 58

Funny how most of the guest commentators on this site are always the biggest bastards. Very simple idea. Great execution.

Guest's picture

I hate being from teh done crwod. I really do:

rainbow's picture
Activity Score 30

simply said. nice.

Guest's picture

Not a terrible idea. But I love how it takes seven photos to show that you need to turn it upside down.

samwanzer28's picture
Activity Score 313

Been done before? No problem if the idea pushes through.

Guest's picture

I like it. Very clever.

Marmelad's picture
Activity Score 12

This one is really really good.