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Fireman

Campaign
Agency Network: 
Published/Aired: 
May 2009

Part of Collection

Description

Print advertisement created by Ogilvy, France for WWF, within the category: Public Interest, NGO.

Caption

You can't afford to be slow in an emergency,
Act now for the planet.

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriters: Nick Hine, Chris Garbutt
Photographer: Carioca
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Highest Rated

Milan Solanki's picture

solid : )

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Guest's picture

Great stuff.

Finally something fresh for WWF.

Guest
Guest's picture

more fake award show fodder. seriously, what do they expect these ads are going to achieve? "yes lets all act faster to, uhh, you know,....save the world and stuff."

Guest
NastyJester's picture

Ha... brilliant comment. Couldn't have put it better myself.

NastyJester
Activity Score 740
Copywriter
slowrider's picture
slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

ginu's picture

Good for WWF

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

Good Idea. Great Execution.

Guest
Guest's picture

A totally new approach for WWF well done. Gets my vote>

Guest
Guest's picture

strong conceptually, and beautiful art direction (inspired by gregory crewdson?)
That's fu**ing true, what are we waiting for???

Guest
Guest's picture

A refreshing idea for a clothing store. Well done. I've never heard of "Clothes Mart" though.

Guest
Prof's picture

really like it.

laughed my ass off at the guy laughing his ass off at the guy with the shorts :D

Prof
Activity Score 1449
Copywriter |

Quite really.

LucasPS's picture

Great!!!! finally something diferent here!!!

:D

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

idea is worst... no use.. it wont work.. come up with something new please...

Guest
yvancg's picture

i think there is a misunderstanding from the agency about what the WWF is.
The visual isn't about being slow, but rather about being careless

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

atb2005's picture

Love it too! This campaign is so different from most other save the planet campaigns. The message is serious, but not the tone or art! You don't always have to scare people into doing something.

atb2005
Activity Score 13557
Guest's picture

HAHA! I love this approach! It took me a while to realize there was a fire back there... I just looked at the firemen and thought "What the heck are they doing?!?!?"

Guest
Milan Solanki's picture

solid : )

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
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