European Car Free Day, Day

Agency Network: 
September 2009

Photographer: Tomek Albin,

Print advertisment created by Ogilvy, Hungary for WWF, within the category: Public Interest, NGO.

European Car Free Day, September 22 2009

Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judit Kun
Retouch: Stanisław Tarczyński

Comments (23)

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Highest Rated

Jay Pope's picture
Jay Pope
Activity Score 6

Very nice. Love the concept and execution.

kingzeus's picture
Activity Score 260

nice idea :)

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pez's picture
Activity Score 1804


alexander_bickov's picture
Activity Score 3279


Marlus Lau's picture
Marlus Lau
Activity Score 1808


Ramezani's picture
Activity Score 315

i like this idea. but at the second time there are some problems.
There are two things, they show...
first one ist that driving a bike
second one is that the panda and not a jaguar?

and the panda have to be at the front of the bike not at the backside ?

whatthefudge's picture
Activity Score 1266

Yes, it's a panda – probably because WWF has a panda as their logo. A jaguar would be more suitable on a Jaguar than on a bicycle.
Furthermore, the photo is showing the front of the bicycle, not the back, so everything is as it should be.

atb2005's picture
Activity Score 13557


The panda is at the front. And why should they be showing a Jaguar, which we associate with a car?

Great campaign!

mattlittlegym's picture
Activity Score 342

Are you people smoking something? Am I missing something?
"Brilliant?" Is there a difference between the two ads other than day and night? Just wondering..?

silvertongue's picture
Activity Score 555

@Ramezani (& atb2005)

II agree, I'm getting a mixed message here: Why the bicycle and the change in mascot together? Surely this would've worked better on the Jaguar car itself? A sleeping hood ornament, perhaps?

And since when do bicycles have those ornaments anyway?

atb2005's picture
Activity Score 13557

It's a "car free" day. That means no cars, public transportation, etc (nothing that emits C02) That's why they used a bicycle here. As for the bicycle mascot, that's WWF's mascot, the panda. Its use here is strictly artistic; don't read too much into it :-) Or yon can think of it as using a bike is just as luxurious as driving a car

lucdesaulniers's picture
Activity Score 1145

Should have use a plane like last time. Would have made a nice ornament ;-)

morse's picture
Activity Score 18024

Why the same ad twice?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
Activity Score 3435

got the message, even if you remove that it works!


ek kanya's picture
ek kanya
Activity Score 814

nice. i like it.

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shitmonk's picture
Activity Score 465

i fckn hate cars, love this one, how simple can it get :)

franktrana's picture
Activity Score 99

atb2005 said it.
Its the hood ornament swich that makes this idea good. Although i agree the two ads are to similar to eachother.

dreadboy's picture
Activity Score 413

I would actually see this as a campaign for luxury bicycles, or that bicycles can be just as luxurious, rather than pointing to not use a car. Nevertheless - it's a clean and elegant ad.

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art.vs.commerce's picture
Activity Score 566

bit ordinary. two of the same executions does not make a campaign.

brandingworthspreading's picture
Activity Score 648

Amazing art as well.

Jay Pope's picture
Jay Pope
Activity Score 6

Very nice. Love the concept and execution.

Guest's picture

like the idea, love the rendering, hate the panda-design

uncletui's picture
Activity Score 65


xishanzi's picture
Activity Score 34