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Enter the World of Sustainable Seafood, Seabass

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

There are only two ways to order chilean seabass.

One declares you a cognoscente, the other will embarrass you.

Print advertisement created by Ogilvy, Singapore for WWF, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather Singapore

Executive Creative Director: Robert Gaxiola,

Creative Director: Eric Yeo

Copywriter: Robert Gaxiola

Art director: Eric Yeo

Planners: Huiwen Tow, Tania Chan

Account servicing: Dan Gibson, June Foo

Art buyer: Iskandar Abdul Kader

Photography: Edmond Ho

Food styling: Anderson Ho

Production company: Jambu Studio

Post-production & DI: Kriz Chiu
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Guest's picture

The spelling's 'cognoscenti'?

Guest
Roshan Quintus's picture

dont like layouts. food photogrhapy is too good and i wonder whether its killing the idea .

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

keithstoeckeler's picture

Normally stick to my theory that food is ALWAYS hard to photograph, but this breaks that - looks excellent.

keithstoeckeler
Activity Score 425
silvi's picture

Agree, but the white foam looks disgusting, don´t you think?

silvi
Activity Score 4172
Copywriter
Guest's picture

These messages are excelent, but it made me hungry. I would rather put a picture of the dead endangered species using a creative way, instead of the tasty fillet.

Guest
Guest's picture

ningún animal fue dañado en este intento de mensaje a la conciencia

Guest
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