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Enter the World of Sustainable Seafood, Bluefin tuna

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

If you order bluefin tuna, you can forget about proper table etiquette.

Since you're killing off an entire species, who cares which fork you it with.

To encourage Singaporeans to consume sustainable seafood and as part of its marine conservation efforts, the WWF

Print advertisement created by Ogilvy, Singapore for WWF, within the category: Public Interest, NGO.

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Guest's picture

Again, a missing question mark in the headline!

Guest
whatthefudge's picture

Not to mention "it" instead of "eat".

whatthefudge
Activity Score 1266
Matt Tonkin's picture

It is meant to read as a statement not a question. It is a statement written in rhetoric not exactly a question. And which "it" should be "eat". The grammar isn't really bad.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Guest's picture

"It" is correct. However, it's a *rhetorical question*. Ah, hell, who gives a two-penny eff about grammar? Life's too short for me to be anal retentive!

Guest
velle's picture

Yes, "It" is correct, as it is meant to refer to the fish being 'stabbed to death' with the fork.

velle
Activity Score 1550
Copywriter
Guest's picture

Headline is not question anyway. derp

Guest
Guest's picture

I hate to say it, but that looks a lot like Salmon to me...

Guest
jackmancer2017's picture

Problem is, that fish looks damn tasty!!

jackmancer2017
LeroyChristian's picture

hahahaha yeah thats the biggest problem

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
burcinistanbul's picture

Right Jack! "Wrong" advertising. Unless you're a hardcore vegetarian... But I am not. And I prefer White Wine with it, not water.

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

wtf is going on here ?
the copy is good but here its salmon insted of tuna.. wierd.

Guest
Matt Tonkin's picture

Yah all of these look absolutely delicious. And the copy isn't shocking enough to stop me from wondering where I can get these things.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
silvi's picture

Message is right. photos are amazings.

silvi
Activity Score 4172
Copywriter
Billoughsby's picture

The guy who said of this series that the food is a little too romanced by the photography is right.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

FAIL. This is not bluefin tuna.... LOL

Guest
Dzsoi's picture

This is not WWF but WTF. A tasty food photo to protect the served animal?! You must have forgotten to take your pills, man.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

The Creative Director is either a non asian or a vegetarian...or both...

I'm not a fish expert but that's definitely 鮭刺し身 (Salmon Sashimi) in the picture...
...& one usually eat Salmon Sashimi with a pair of Chopsticks, not Fork, Spoon, Knife, Tongs etc~

Guest
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