Enter the World of Sustainable Seafood, Bluefin tuna

Agency Network: 
September 2010

If you order bluefin tuna, you can forget about proper table etiquette.

Since you're killing off an entire species, who cares which fork you it with.

To encourage Singaporeans to consume sustainable seafood and as part of its marine conservation efforts, the WWF

Print advertisment created by Ogilvy, Singapore for WWF, within the category: Public Interest, NGO.

Comments (17)

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Guest's picture

Again, a missing question mark in the headline!

whatthefudge's picture
Activity Score 1266

Not to mention "it" instead of "eat".

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

It is meant to read as a statement not a question. It is a statement written in rhetoric not exactly a question. And which "it" should be "eat". The grammar isn't really bad.

Guest's picture

"It" is correct. However, it's a *rhetorical question*. Ah, hell, who gives a two-penny eff about grammar? Life's too short for me to be anal retentive!

velle's picture
Activity Score 1550

Yes, "It" is correct, as it is meant to refer to the fish being 'stabbed to death' with the fork.

Guest's picture

Headline is not question anyway. derp

Guest's picture

I hate to say it, but that looks a lot like Salmon to me...

jackmancer2017's picture

Problem is, that fish looks damn tasty!!

LeroyChristian's picture
Activity Score 392

hahahaha yeah thats the biggest problem

burcinistanbul's picture
Activity Score 46

Right Jack! "Wrong" advertising. Unless you're a hardcore vegetarian... But I am not. And I prefer White Wine with it, not water.

Guest's picture

wtf is going on here ?
the copy is good but here its salmon insted of tuna.. wierd.

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

Yah all of these look absolutely delicious. And the copy isn't shocking enough to stop me from wondering where I can get these things.

silvi's picture
Activity Score 4172

Message is right. photos are amazings.

Billoughsby's picture
Activity Score 5144

The guy who said of this series that the food is a little too romanced by the photography is right.

That's it.

Guest's picture

FAIL. This is not bluefin tuna.... LOL

Dzsoi's picture
Activity Score 8532

This is not WWF but WTF. A tasty food photo to protect the served animal?! You must have forgotten to take your pills, man.

Guest's picture

The Creative Director is either a non asian or a vegetarian...or both...

I'm not a fish expert but that's definitely 鮭刺し身 (Salmon Sashimi) in the picture...
...& one usually eat Salmon Sashimi with a pair of Chopsticks, not Fork, Spoon, Knife, Tongs etc~