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Earth

Campaign
Agency Network: 
Published/Aired: 
July 2009
WWF Print Ad -  Earth

Also From This Campaign 2

Description

Print advertisement created by JWT, Singapore for WWF, within the category: Public Interest, NGO.

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng
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Guest's picture

Where is tae print with tae crocodile and the bag?

Guest
Guest's picture

great great great

Guest
Singularity's picture

I like the concept, but the second symbol doesn't send a clear message. Are we choosing between Coca-Cola and the world? I thought I could "buy the world and coke and keep it company"? I'd rather see an oil drum or an SUV in place of the bottle (not sure if that fits with whatever their strategic message is, but it would be clearer to the average consumer).

- Jeff Greenhouse

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

Damn i hate these huge IDs. The take up twice as much room.

Guest
ivan's picture

I asked Singularity to change it.

ivan
Creative Director at Ads of the World
Guest's picture

stolen idea and execution. its a shame!

Guest
gon_enelcamino's picture

again this STOLEN idea? stop!!

gon_enelcamino
Activity Score 838
Underground
Guest's picture

there are some people here who cannot appreciate good work.

Guest
Guest's picture

I can't appreciate scam, stolen scam is the worst.

Guest
Guest's picture

It's a stolen idea. Please refer to the Exhibition section.

Guest
Guest's picture

What Exhibition section?

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

i think we saw it again!!

Guest
Guest's picture

again.... hai~

Guest
Bob08's picture

Stop pollution.

Bob08
Activity Score 749
Guest's picture

Cannes really was a letdown this year.

And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.

Guest
ricklongo's picture

Cannes really was a letdown this year.

And I'm not even talking about how this is a stolen idea - I think it just plain sucks. It's just a visual pun without making any relevant call to action. I really don't see how this ad would raise the average consumer's awareness of environmental problems in any significant way.

ricklongo
Activity Score 1244
Guest's picture

Guys, don't you see it! IT'S AN EXTENSION!!! HAaaa!!!

Guest
Guest's picture

Yes. An extension of a stolen idea. HAaaaaa!!!

And they better hope Coke doesn't see this if they are going after any Coke business this year. Other WPP agencies certainly are.

Guest
Jakarta Jack's picture

well done you thieving scammers! keep Singapore's notorious reputation up!

Jakarta Jack
BWeesper's picture

strong

BWeesper
Activity Score 47
Guest's picture

i think that the bottle and the earth is a option

bottle... The form mas comfortable of living
the earth... The way of surviving leaving the comfort

Guest
thaistylez's picture

I love the ads that left some spaces for me to play with.

=D

thaistylez
Activity Score 224
Burapha University
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