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Demonstration

Agency Network: 
Published/Aired: 
April 2008
WWF Print Ad -  Demonstration

Description

Print advertisement created by Ogilvy, France for WWF, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Paris, France
Creative Directors: Chris Garbutt, Christian Reuilly
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Gary Simpson
Art bying: Laurence Nahmias
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krautland's picture

this is so ridiculously stupid...

krautland
Activity Score 3216
Art Director at erm... no calls please.
Mr. Positive's picture

Good use of Merpeople.

Mr. Positive
Activity Score 178
Crisp One's picture

HAHAHAHA

Crisp One
Activity Score 2005
Other at New York
cullers's picture

laughed out loud at that.

If the banners were misspelled, this would make an excellent entry on icanhascheezburger.com

cullers
Activity Score 332
SCAD
ODoyle's picture

"That's Merman dad! Merman!!!" -Derek Zoolander.

ODoyle
Activity Score 260
Art Director
ragecg's picture

lol, my favorite one is the one in the middle-back:
"STAY ON LAND" hehe.....

Cute, pointless, but cute.

ragecg
Activity Score 73
rockstar3's picture

neat idea. It would have been better if there were some seaweed hanging over some of the signs and the signs appeared wet. Right now it looks like someone planted the signs in water.

rockstar3
Activity Score 4
advertising
alvinpck's picture

Could work as an ambient too.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Rog's picture

:)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jungle boy's picture

Idea there but could have done more..
maybe shown a fin holding the signs...

jungle boy
Activity Score 196
Triton communications, Mumbai
EtaKi's picture

Like I said earlier, jungle boy....this is the only place

'a fin holding a sign', Jesus!

EtaKi
Activity Score 121
Creative Director
idt's picture

uhm... i'm not sure what the message is, who it's targeted at, or why.

idt
Activity Score 44
Torpedo Ideas
adsthinker's picture

shouldn't they show some shadow of the sea creatures under the water as well? like it anyway!

adsthinker
Activity Score 119
student
Get-a-Fix's picture

Hey this is cool! But agree with Rockstar3...some seaweed hanging would add to it.

Get-a-Fix
Activity Score 351
Copywriter
funky_frogii's picture

i totally agree with rockstar3,jungle boy,and ads thinker.......good comments.......well the ad is amazing......keep it up.,

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BOOBJOB LOOBCANNON's picture

I quite like this. It seems a bit daft and light for a Greenpeace, but I think it's engaging and gets you to engage with the issue way more than the usual worthy ones do.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Brainsugar's picture

Too bad that when you do fake, you don't have all the money you need to do the "ad" the best you want...

Anyway, you don't need more money to put the bodycopy in english when the manifestation is in english, and in french when the manifestation is in french!...

Search for glory kills advertising.

Brainsugar
Activity Score 1631
Copywriter
FlyingDogs's picture

Interesting work.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
dauntless's picture

he he...dumb ad.
For starters...if fish were protesting, they will never say "stop overfishing" but say "stop fishing"
no sea weed can save dumb thinking imho

dauntless
Activity Score 60
Art Director
BOOBJOB LOOBCANNON's picture

Is that seriously your comment? `they will never say "stop overfishing"'?!?!!

My god get a life.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Jeff Ng's picture

At the first sight, I think it's about "Stop Globe-warming" .......

Jeff Ng
Activity Score 137
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