Comic Noir, Tiger

Agency Network: 
June 2010

Print advertisment created by Leo Burnett, Spain for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

Comments (21)

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Snoop Addy Ad's picture
Snoop Addy Ad
Activity Score 58

This is the one a like the most!
What a fresh way to talk about the problem... 'never seen it before =)

TommyO's picture
Activity Score 1866

I love the art.

rurorjuror's picture
Activity Score 745

Entertaining but not social, as for me....

pulchinela's picture
Activity Score 1175

it is a reality, not a movie

bad astronaut's picture
bad astronaut
Activity Score 544

it's not a movie either genius, it's for a comic book event.

I like the art direction, but WWF never understands the seriousness of their causes.

Hibon's picture
Activity Score 3734

How many ad's should we doo more until we start saving Tigers, Pandas, etc ? ... This will be one more on the list... agree with rurorjuror this work is "Entertaining but not social".

Simple ideas are the best !

Reality Check's picture
Reality Check
Activity Score 2539

Lighthearted fun. Which is precisely the problem.

gcasidyny's picture
Activity Score 86

It's a campaign specially made for a comic show, come on!
It's a different approach with a tone that I'm sure worked a 100% with the comic fans.
For me, it's really cool!

Shingo's picture
Activity Score 408


alexhernan's picture
Activity Score 23

Amazing art. I like it very much the idea of use this in the comic shows.

Sr. Rushmore's picture
Sr. Rushmore
Activity Score 83

qué chulas las ilustraciones!!!!!!
hablando de "comic noir", aquí os dejo el link de lo que Marvel va a hacer con Spiderman y este movimiento.

Guest's picture

i like the campaign and the illustrations are really good

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

The illustrations in this campaign are impressive!

marcellod's picture
Activity Score 60

very eye-catching and relevant for the comic fans.

Guest's picture

it’s so superficial. seems to be just an art direction exercize.
do you think it’s enought to treat an environment issue in a different style to have a winner campaign?

Guest's picture

i'm a comic freak and I love it!

Dzsoi's picture
Activity Score 8532

Have you joined or supported wwf?

Guest's picture

i think this campaign works. Yes, it is enterteinment but it makes you think about it. I mean, you didn't laugh when you looked at it, did you?

Smore's picture
Activity Score 54

Love the illustrations

Dreambang's picture
Activity Score 239

Illustration is very nice..


burnbabyburn's picture
Activity Score 14

it's a ghost