Comic Noir, Gorilla

Agency Network: 
June 2010


Print advertisement created by Leo Burnett, Spain for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo
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Guest's picture

amazing illustration!

TommyO's picture

I don't know. I mean, I know that comic books can deliver serious messages, but they still suffer from an image of cheap entertainment and imaginary superheroes. Thus, in my opinion, the whole approach makes the message not-serious... Or is it just me?

Activity Score 1866
Copywriter |

That's me!

Guest's picture

why is the gorilla underwater???

alexhernan's picture

I think is a interesting aproach to talk with the young people. I like the idea of use this in the comic stores and comic show.

In the other hand the ilustration is really amazing and i like the concept. It could work in different context too.

Like it!!!

Activity Score 23
Art Director
capywriter's picture

I started to find this campaign a whole lot more interesting when I saw this one, reading that it was done especially to promote at the comic show and in book stores. Nice!

Activity Score 5509
Copywriter at Freelance
Hiperion's picture

I like it, but i dont know if target will forget this in 2 minutes...

Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

WOW!!!!!!! Really cool!!!

Guest's picture

i'm a freak & i love it!

Guest's picture

AWESOME art and great idea, perfect fit for a comic show!!

gbl's picture

yeah, baby!

Activity Score 451
Polishing Turds is My Job's picture

how do i save the gorilla?

Polishing Turds...
Activity Score 16
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