Advertisement

Comic Noir, Gorilla

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Leo Burnett, Spain for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo
Log in or register to post comments
Guest's picture

amazing illustration!

Guest
TommyO's picture

I don't know. I mean, I know that comic books can deliver serious messages, but they still suffer from an image of cheap entertainment and imaginary superheroes. Thus, in my opinion, the whole approach makes the message not-serious... Or is it just me?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

why is the gorilla underwater???

Guest
alexhernan's picture

I think is a interesting aproach to talk with the young people. I like the idea of use this in the comic stores and comic show.

In the other hand the ilustration is really amazing and i like the concept. It could work in different context too.

Like it!!!

alexhernan
Activity Score 23
Art Director
capywriter's picture

I started to find this campaign a whole lot more interesting when I saw this one, reading that it was done especially to promote at the comic show and in book stores. Nice!

capywriter
Activity Score 5512
Copywriter at Freelance
Hiperion's picture

I like it, but i dont know if target will forget this in 2 minutes...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

WOW!!!!!!! Really cool!!!

Guest
Guest's picture

i'm a freak & i love it!

Guest
Guest's picture

AWESOME art and great idea, perfect fit for a comic show!!

Guest
gbl's picture

yeah, baby!

gbl
Activity Score 451
Copy
Polishing Turds is My Job's picture

how do i save the gorilla?

Polishing Turds...
Activity Score 16
Advertisement