Comic Noir, Gorilla

Agency Network: 
June 2010

Print advertisment created by Leo Burnett, Spain for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

Comments (11)

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Guest's picture

amazing illustration!

TommyO's picture
Activity Score 1866

I don't know. I mean, I know that comic books can deliver serious messages, but they still suffer from an image of cheap entertainment and imaginary superheroes. Thus, in my opinion, the whole approach makes the message not-serious... Or is it just me?

Guest's picture

why is the gorilla underwater???

alexhernan's picture
Activity Score 23

I think is a interesting aproach to talk with the young people. I like the idea of use this in the comic stores and comic show.

In the other hand the ilustration is really amazing and i like the concept. It could work in different context too.

Like it!!!

capywriter's picture
Activity Score 5509

I started to find this campaign a whole lot more interesting when I saw this one, reading that it was done especially to promote at the comic show and in book stores. Nice!

Hiperion's picture
Activity Score 3138

I like it, but i dont know if target will forget this in 2 minutes...

Guest's picture

WOW!!!!!!! Really cool!!!

Guest's picture

i'm a freak & i love it!

Guest's picture

AWESOME art and great idea, perfect fit for a comic show!!

gbl's picture
Activity Score 451

yeah, baby!

Polishing Turds is My Job's picture
Polishing Turds...
Activity Score 16

how do i save the gorilla?