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Brain Corals

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by BBDO, Philippines for WWF, within the category: Public Interest, NGO.

Caption

70% of plastic ends up in the sea.
Help at wwf.org.ph/donate

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
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Highest Rated

adlizard's picture

It tells me to recycle plastic bottles as artificial coral reef. I believe that there were same projects in the Philippines before. In my opinion recycling would be a good thing to bank on. Nice art.

adlizard
Activity Score 12
Tomasz Dziedzic's picture

Sweet!

Tomasz Dziedzic
Activity Score 127
MK-tessa's picture

This almost makes me want to throw plastic in the sea. This is too beautiful to send the message it is intending to send. I get it. But still.

MK-tessa
Activity Score 216
Art Director at student
sirvan's picture

Agree. Too beautiful.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Bill Me Now's picture

+2

Bill Me Now
Activity Score 180
MK-tessa's picture

This almost makes me want to throw plastic in the sea. This is too beautiful to send the message it is intending to send. I get it. But still.

MK-tessa
Activity Score 216
Art Director at student
Norremark's picture

I agree with Mkaytie. Throwing plastic comes off as a positive thing more then a problem with this approach. And if you just showed plastic in the sea with a negative approach, its just uninteresting so I'm not a fan of this really

Norremark
Activity Score 77
puppiepoppy's picture

Rotten dead marine life with plastic content inside. Plastic waste on beach resembled seashell, etc. Tourist couple at picturesque Cebu littered with plastic waste littered along the beach. Heck, a lone ship wreck survivor on a deserted island with plastic waste around him! Well, some argue this has been done (of course!) and plain straightforward....but at least it's right.

I just don't get what's the reason showing pretty plastic corals. Agreed with Mkaytie and Norremark.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

jinfan102's picture

This is my favorite one out of the campaign, I don't know why, I just like the look of the coral (and I like the fact that it has 2 plastic corals instead of 1, there's a smaller one in the back ^_^)
I agree with above comments. However, when I first saw this ad, I thought the message was :"70% of plastic ends up in the sea. Don't let the sea become 70% made of plastic ends." :/ ... I thought the campaign was trying to tell us that too much plastic wastes are being dumped into the sea every year. the real corals are dying, and being replaced with plastics instead.

jinfan102
Activity Score 160
rafaellopes's picture

perfect!

rafaellopes
Activity Score 47
Art Director
Manoma's picture

Not to o beautyful at my sense...
I think that changes and delivers a good message...
I STAY FAN ;-)

Manoma
Activity Score 1108
Copywriter
Taylormade's picture

Where is this beautiful plastic-filled seabed? I would love to scuba dive through it and take some nice pictures.

Taylormade
Activity Score 408
hoozn's picture

Beautiful. In fact so beautiful, that it looks sterile and abiotic. Which, again, is a good thing for this campaign because the longer you look at it the scarier it gets.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

F.OFF's picture

This was done with hands reaching out for help, in the next country, before this campaign.

F.OFF
Activity Score 38
adlizard's picture

It tells me to recycle plastic bottles as artificial coral reef. I believe that there were same projects in the Philippines before. In my opinion recycling would be a good thing to bank on. Nice art.

adlizard
Activity Score 12
Amir Farahani's picture

Good idea

Amir Farahani
Activity Score 18
Graphic Designer at beepen studio
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