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Blue whale

Campaign
Agency Network: 
Published/Aired: 
February 2009
WWF Print Ad -  Blue whale

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, India for WWF, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Directors: Piyush Pandey, Abhijit Avashi
Creative Directors: Mahesh Gharat
Art Director: Mahesh Gharat
Photographer: Ajay Salvi
Retoucher: Dipak Jadhav
Copywriter: Shekhar Jha
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Mezooo's picture

great one - like it!

Mezooo
Activity Score 174
Gießen/Germany
Guest's picture

good concept, only if they've done this better

Guest
Guest's picture

Too cute and subtle to make someone act.

Guest
Guest's picture

nice :)

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
Adaddicted's picture

Another hit from Piyush Pandey!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

the_dejawoo's picture

nice one, man.

the_dejawoo
Activity Score 98
Copywriter
Wordnerd's picture

Very nice. but way too subtle. i didn't see the whalefin until reading the line and then looking again really hard

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

soooooooo nice . done

Guest
Guest's picture

great job man. done

Guest
Guest's picture

sublte yet profound:)

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

thefakehuman's picture

just one word....PERFECT!
very insightful and emotional....Hats off to the Indians!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Disco Munky's picture

This looks like a close up of my balls.........

That said, it's a nice ad.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Actually nice ad, but pity that WWF are not completely against a resumption of commercial whaling off the Japanese coast

http://www.pewwhales.org/pewwhalescommission/resources.html#submissions

Guest
Guest's picture

clever... subtle... kieslowoski-ish sybolistic... another Piyush Pandey wonder-scam... perfect for the show circuit... yet another blow to honesty in Indian Advertising... it's soooo... like, shit!

Guest
Guest's picture

sorry.... this visual was made ten years ago....

Guest
Guest's picture

sorry.... this visual was made ten years ago....

Guest
ackattak's picture

Took way too long to understand. I doubt the average consumer would invest any amount of time into decoding this.

ackattak
Activity Score 396
Copywriter
salamandos's picture

wow, so lame..

salamandos
Activity Score 1947
Art Director
Guest's picture

amazing

Guest
Jaideep Joshi's picture

message is conveyed perfectly.

Jaideep Joshi
Activity Score 15
Delhi
Guest's picture

fuck u

Guest
Guest's picture

asshole, idiot

Guest
Anima's picture

Reminds me way too much of the Tails for Whales campaign used by the IFAW.

Anima
Activity Score 59
None
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