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Blood

Agency Network: 
Published/Aired: 
July 2008
WWF Print Ad -  Blood

Description

Print advertisement created by Lowe, Poland for WWF, within the category: Public Interest, NGO.

Caption

Don't buy exotic animal souvenirs.

Advertising Agency: LOWE GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jabłoński, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki
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Highest Rated

ukkesz's picture

well done

ukkesz
Activity Score 56
Other at K2 Media
SeanMartin's picture

Pretty seriously effective. The red is a bit too bright, but nevertheless, nice job.

SeanMartin
sachio's picture

Wow Sean, critique on the realness of the blood trail on the floor. Should we be scared?

sachio
Activity Score 78
Advocatus Diaboli
SeanMartin's picture

Wow Sachio, a lame response. Should I care?

Yes, as a matter of fact: if you're going to do it (whether blood stains or comments), do them right.

SeanMartin
sachio's picture

hmmm. Ok, because otherwise I wasn't 100% dead positive that it was in fact blood. I was thinking it could've been kool aid? You're right. If it was darker, then I DEFINITELY would've gotten the message.

Thanks guys!!!! :D

sachio
Activity Score 78
Advocatus Diaboli
weedtweed's picture

we needn't be scared, but the realness of the blood trail would make a whole lot of difference, airhead.
SO yes, it would be more effective if the blood be less bright. :)

weedtweed
Activity Score 62
Other
AERC's picture

That is true

AERC
Activity Score 61
Art Director
Andy-B's picture

Brilliant!
I couldn't have thought of anything better...
Well done!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
OMaxweller's picture

Love the execution. Clearly conveys the point.

OMaxweller
Activity Score 79
Copywriter
john ler's picture

Yeah! Fantastic! And absolutely nothing to see with this world famous anti-fur commercial...
http://www.youtube.com/watch?v=THxdJSTiZtE

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
LeeHarvey's picture

Exactly my point pork_eater! Thanks for the link. This commercial is at least 15 yrs old and world famous indeed...

LeeHarvey
Activity Score 3045
Creative Director
Javier Ramírez's picture

Interesante, pero no me parece fantástica, ni mucho menos brillante. La ejecución está bastante bien aunque, si se fijan, hay algunos errores en la sombra que proyecta la sangre.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

mondo's picture

i only can agree with that. well done!

mondo
Activity Score 142
skanger's picture

haha such a rip off of the anti fur tv commercial...which was also lame.

skanger
Activity Score 95
Art Director at Ogilvy
john ler's picture

Lame? 15 years ago??
Damn...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Andy-B's picture

I agree

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Andy-B's picture

But now, o dont like this one anymore! copycats!!!!!!!!!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
jomo's picture

Wow! Very nice.

jomo
Activity Score 62
ART DIRECTOR
mattlittlegym's picture

Nice execution. Could have some more people in there but I understand budgets.

mattlittlegym
Activity Score 342
Advertising
Nolan's picture

Impressive ad, and viciously true.
Good jod.

Nolan
Activity Score 189
Planner
BostonBob's picture

Jeez, does no one (other than skanger) remember the VERY legendary print ad and TV spot that has a woman trailing blood from her fur coat, with the line: ‘It takes up to 40 dumb animals to make a fur coat – but only one to wear it’.

What next, an ad with a pic of a car that says "Lemon."?

BostonBob
Activity Score 45
LehmanMillet |

BostonBob

BostonBob's picture

Oh, sorry Porkeater and friend. You got the point as well.

BostonBob
Activity Score 45
LehmanMillet |

BostonBob

capywriter's picture

So what?! Different execution, not exactly the same product... For everything you make something very alike or exactly the same can be found... Doesn't mean everyone's a copycat.
I like the idea and think it's (still) very powerful

capywriter
Activity Score 5509
Copywriter at Freelance
oshe's picture

This is a great, copy

http://www.youtube.com/watch?v=THxdJSTiZtE

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

oshe's picture

Come on Capywriter, is the same idea, for the same category
··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

capywriter's picture

To me this is talking about gorilla feet, tiger claws, ivory coming from elephants... and yes, also their fur or skins. The category is much broader, and so is the target group. All I really see in common is the trail of blood...

capywriter
Activity Score 5509
Copywriter at Freelance
ZaboZaboZabo's picture

Done millions of time.
1st level thinking.

ZaboZaboZabo
Activity Score 593
Art Director
whitespace's picture

Then please come up with a 2nd level comment. The only thing "Done millions of time" (sic) is the word "Done" on this site.

whitespace
Activity Score 1953
Creative Director
CR_AD's picture

It is a good announcement

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
daydream's picture

that is one lonely airport...

daydream
Activity Score 21
miko1aj's picture

nicely done. Solid work.

miko1aj
Activity Score 3086
keddy's picture

She needs to take the dead minks out of the bag.....

Good ad

Period(chuckles)

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

bluejay's picture

idea is great.
Small details on execution: blood seems too fake and girl feels overphotoshoped but then again idea grabs you big time

bluejay
Activity Score 44
dico's picture

nice... no much more

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

mara's picture

DEXTER, Season 2, Episode 6, i think. Where Dexter drags a cut-up corpse along a police office floor, surreal.

mara
Activity Score 64
Other at Freelancer |

mara

floydeepurple's picture

Hard hitting + Nice & Simple

floydeepurple
Activity Score 349
Copywriter
frankopinion's picture

Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!

frankopinion
Activity Score 21
TBWA/INDIA
theanc's picture

Not a great insight but it's effective.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

popporno's picture

mmm.
so..EXOTIC ANIMAL+SOUVENIR+WWF = BLOOD and AIRPORT.

...maybe could have been pushed a bit further than the first idea.

popporno
Activity Score 40
Art Director at Art Director - Saatchi&Saatchi
second_creator's picture

Brilliant!

second_creator
Activity Score 754
Copywriter |

copywriter

Byte's picture

Horrible ad. Sucks.
Why the airport is empty?

Byte
Activity Score 327
Art Director |

Byte!

lucaszaiden's picture

ducaralhu !!!

lucaszaiden
Activity Score 93
VP Executive Creative Director |

.

dthlb72's picture

More like an art rather than a message... nice

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Hibon's picture

I sore this idea already in France. (joelapompe) I like the execution "clean"and "clear" ... but i'm used to better concept work from WWF.

Hibon
Activity Score 3734

Simple ideas are the best !

namlondon's picture

Straightforward! Great art direction

namlondon
Activity Score 31

Shiply on Smarta.com

Nwosu Onyinye's picture

Like it or not. We all know that it's not very unusual to get the same idea by two people sitting in diffrent parts of the world, working on the same/similar brief. That's y 'the correct and unique brief' tht every creative person thrives for is so important. Here may be unknowingly the creative guys have done again the same thing. So people who hv seen the original one are saying 'done it'. If u don't like hearing tht please stop doing it!

Nwosu Onyinye
Activity Score 6
ukkesz's picture

well done

ukkesz
Activity Score 56
Other at K2 Media
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