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Baby

Agency Network: 
Published/Aired: 
October 2008
WWF Print Ad -  Baby

Description

Print advertisement created by Germaine, Belgium for WWF, within the category: Public Interest, NGO.

Caption

Consuming the Earth is consuming our future.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisier
Art Directors: Alexis Bellavoine, Jeroen Goossens
Copywriter: Pieter Claeys
Photographer: Kurt Stallaert
Retouching: Edwin Veer
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JC Carvalho's picture

hHHAhahahahahahaha

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Big Friendly Monster 822's picture

goood one...rally made me laugh...

Big Friendly Mo...
Activity Score 159
Art Director
tantrik_indian's picture

Actually, I find this distasteful!

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest commenter's picture

wow, refreshing

Guest commenter
control C's picture

WTF?????????

control C
Activity Score 108
Copywriter
john doe's picture

Way over the top.
I hope this kid will spoil at least one christmas for his parents giving away the picture.

john doe
Activity Score 1571
Art Director
SeanMartin's picture

Jonathan Swift lives!

--------------------------

No, I am not a media buyer.

SeanMartin
A stranger abroad's picture

In a very modest way of course. :-)

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest commenter's picture

meine fresse, das ist doch nicht euer ernst?!

Guest commenter
William Bernbach IV's picture

I suppose it's somewhat provocative. But what the hell is it trying to say? Don't consume anything? Weird message. But that's not the creatives' fault.

William Bernbach IV
Guest commenter's picture

In dutch, the copy says 'overconsuming the earth,....' ;-)

Guest commenter
Pedestrian's picture

That's strange. Because while you can overconsume the Earth, I suppose, you can't overconsume a child. Since you should be consuming children in the first place.

Pedestrian
Activity Score 492
Guest commenter's picture

This kid will suffer serious street credibility in the near future...

Guest commenter
Guest commenter's picture

There are big pictures and then there are stupid pictures. Some stuff which hasnt been done before, hasnt been done before for a good reason.

Guest commenter
coolcatdaddy's picture

This ad speaks to me and says, "As global warming continues to make the planet more unstable, we will outstrip our supply of cattle, pigs, chickens and pandas for human consumption and will turn to our own offspring to satisfy our craving for lightly roasted meat with a hint of citrus glaze."

On the other hand, it also makes me think I should feed my children more genetically modified hormone injected grain to make sure they have enough meat on their bones when I have them for dinner.

coolcatdaddy
Serge's picture

Maga LOL coolcatdaddy!

Serge
sneakyhands's picture

it's probably better in its original language, but 'for a living planet' is a little boring as a tag. overall though, i like this. not the biggest idea, but definitely memorable.

sneakyhands
Activity Score 1857
Copywriter
Dick Weed's picture

Anybody who says they like this should stop eating anything on this earth immediately. It's such a lame sentiment. It's for the intellectually lazy.

Dick Weed
Guest commenter's picture

Complètement CON....en plus ça doit plaire as tous les CON'S de pédophiles en Belgique. 0 sur 10!!!!!!

Guest commenter
Guest commenter's picture

:Horrible!!!!

Guest commenter
Guest commenter's picture

Horrible....

Guest commenter
Guest commenter's picture

cannes grand prix!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

exagerado!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

That is well disturbing...hate it

Guest commenter
kurtberengeiger's picture

LOL!

kurtberengeiger
Activity Score 7323
Copywriter
karabo's picture

STUFFING THE BABY LIKE A PIG WAS GREAT, HOPE THE MOTHER WHO HAS A CHILD LIKE THIS IS NOT OFFENDED

karabo
Activity Score 10
Graphic Designer at Advertising design
devil in a suit's picture

i think if they were to change the text then it would make sense.
i like the visual.i think it would make an awsome PETA champaign

devil in a suit
Guest commenter's picture

concerned about the future? plant more grain, drill for more oil. The ad would be blasted if the kid was replaced with something expendable like a dog or a pig.

Guest commenter
Guest commenter's picture

mn

Guest commenter
Guest commenter's picture

hehehehehehheeh,,,,,,ang cute na man ng beby......

Guest commenter
Guest's picture

Utter crap. If the people at the WWF knew half of the shit that was produced in their name they'd have a heart attack. I am going out to buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now. It's the only sensible response to work of such utter stupidity.

Guest
JC Carvalho's picture

"If the people at the WWF knew"
If they knew, i think they support it, I mean, when you fight for a cause you expect people to do their part by their will...

Go ahead, "buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now", but don't expect the earth to get worse with that. Many peaple comit suicide this days, but the're just 'colateral damage' and some apears on the News, but that's all, nobody cares!!

We can do our part doing real or FAKE protests ADs, what matters is the message.

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

JC Carvalho's picture

I bet people at the WWF celebrates this kind of attitude!

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Guest's picture

it is hard hitting, original and answers the brief yep cool

Guest
Guest's picture

Here's a dead baby. Where's my award?

Guest
A stranger abroad's picture

LOL. But heck, the baby's not even dead. No award for you!

btw, I get the reference to the wonderful Fishlock and Brown ad for AWARD some years ago. I even remember the first line of the copy, because that was 'almost' as good as the headline..."This year AWARD will be giving a lot less to charity." But in those days of course, even those guys toned down 'baby' to 'dog'.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

hate this

Guest
Guest's picture

Hey WWF, you DO need a new PR team, RIGHT NOW!
By the way, if you think this is untasteful, check this out: http://ow.ly/nO0S

Guest
Marmelad's picture

So what? Do not eat fruits? Stupid ad really.

Marmelad
Activity Score 12
Marketing Manager
Guest's picture

This is offensive

Guest
keithstoeckeler's picture

When this kid grows up...

keithstoeckeler
Activity Score 425
Milan Solanki's picture

pretty poor association

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Texnartist's picture

Humans are lowered to the level of animals, and as you eat your holiday turkey there is no difference in eating your own children. Now that you have the image of eating your child - please give us money.

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
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