Advertisement

Anemone

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by BBDO, Philippines for WWF, within the category: Public Interest, NGO.

Caption

70% of plastic ends up in the sea.
Help at wwf.org.ph/donate

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
Log in or register to post comments

Highest Rated

lessismore's picture

i agree, much better !

lessismore
Activity Score 251
Graphic Designer
spaceranger's picture

good

spaceranger
Activity Score 52
morse's picture

If this is what happens to plastic, I'll take it to see myself. The campaign is too beautiful. Joking aside, it's strong!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

Strong, my ass.

atb2005
Activity Score 13557
Lazarus's picture

Trash #1010191011 execution.

Lazarus
Activity Score 1536
Creative Director
puppiepoppy's picture

Rotten dead marine life with plastic content inside. Plastic waste on beach resembled seashell, etc. Tourist couple at picturesque Cebu littered with plastic waste littered along the beach. Heck, a lone ship wreck survivor on a deserted island with plastic waste around him! Well, some may argue that this has been done (of course!) and plain straightforward....but at least it's right.

I just don't get what's the thoughts behind showing those pretty plastic corals.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Reality Check's picture

Expertly done, and a real joy to look at. Which is precisely the problem with the WWF Marine Protection Campaign.

Reality Check
Activity Score 2539
kleenex's picture

Great work...

kleenex
Activity Score 51078
Web Designer/Developer
llisou's picture
llisou
Activity Score 18
jeph's picture

^ Correction: What you show here is better.

jeph
Activity Score 156
Copywriter
lessismore's picture

i agree, much better !

lessismore
Activity Score 251
Graphic Designer
joelapompe's picture
joelapompe
Activity Score 3853
Jupiter's picture

lthe plastics looked beautiful i would be inclined to use more of it...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

fuckyeahyanny's picture

Agree.

fuckyeahyanny
Activity Score 4
St. Scholastica's College, Manila
Manoma's picture

I am fan. Definitly ;-)

Manoma
Activity Score 1108
Copywriter
F.OFF's picture

This was done with hands reaching out for help, in the next country, before this campaign.

F.OFF
Activity Score 38
adlizard's picture

I would not recognize this as plastic trash. Would be better if those are straws.

adlizard
Activity Score 12
clarencemsantos's picture

Love this series!

clarencemsantos
Activity Score 32
Art Director at BrandWorx Inc
andylefty's picture

Think it works.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Featured Content

Latest Collections

Advertisement