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Shark

Agency Network: 
Published/Aired: 
January 2010
Description: 

Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Print advertisment created by DDB, Australia for Wrigley’s, within the category: Confectionery, Snacks.

There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream

Comments (26)

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice. Love it

anHiiieeta's picture
anHiiieeta
Activity Score 328

woaaaaahwooo

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

sharks cant chew

Don Rapper's picture
Don Rapper
Activity Score 223

that is one stupid comment

raghavendra's picture
raghavendra
Activity Score 232

this series has the resemblance of - the really sour series from India

smartar's picture
smartar
Activity Score 54

I dont think I've ever seen this way of advertising chewing gum. Great!

bullzeye's picture
bullzeye
Activity Score 252

awesome

salamandos's picture
salamandos
Activity Score 1947

winner..

salamandos's picture
salamandos
Activity Score 1947

winner..

sold's picture
sold
Activity Score 3305

good campaign.
just one question: who is the target? juries?

shortafella's picture
shortafella
Activity Score 1063

what is so brilliant about this? it's pretty much average

silvi's picture
silvi
Activity Score 4172

This one is funny, but i still don´t get the idea.

ricklongo's picture
ricklongo
Activity Score 1244

The idea is that the shark has found something better tha human flesh to chew on: gum.

This one works, I think, unlike the dinosaur version.

rehpani's picture
rehpani
Activity Score 312

Silvi la idea es la siguiente

Para un tiburón es jugoso comerse una persona
Para un caníbal es jugosos comerse un turista
Para un dinosaurio es jugoso comerse a una persona

entonces al decir jugoso significa "rico" "saboroso" ect.

Punch's picture
Punch
Activity Score 612

Si, pero el mensaje va más allá de lo que comentas. La bajada, y no la traducción del concepto, te dice "EXISTE HAY ALGO MUCHO MAS JUGOSO/SABROSO QUE CUALQUIER COSA", las tres imágenes terminan de rematar la idea.

De hecho, si te vas por la interpretación lineal, le estarias hablando al tiburón, al dinosaurio y al canibal que mejor que comerse un humano jugoso está la opción del Juice Fruit (la goma de mascar). Pero tampoco nos cerremos, me parece que el concepto está chévere y la licencia visual está simpática.

"no silencies lo que no sabes expresar".

ginho's picture
ginho
Activity Score 10

Really nice image! Cream has done a great retouch and 3D job on this one!
Go to my blog to se listing of other great retouch and CGI studios. Cream is there!

http://artbuyersbible.blogspot.com/

Drummond's picture
Drummond
Activity Score 6

This is about the 5th scam campaign this writer has done.

And it's unbelievably bad.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

this one is the strongest

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like this ad, but not the other two. I think it's because this ad takes place in the 'real world' that I know, thus I can make a legitimate emotional connection. The other two ads are in some fantasy world, which makes the proposition seems much more forced. If you brought them back to reality, they would have been better I think. (Alligator, Grizzly Bear, etc...)

WillyLatasa's picture
WillyLatasa
Activity Score 616

Like it for the target!

"Bright ideas bring better results"

sneakyhands's picture
sneakyhands
Activity Score 1857

didn't get the 'juicy' connection. also, the great white makes me think of an old cinnaburst concept from the 90s. my $0.02

bknowlden's picture
bknowlden
Activity Score 3647

My favorite of the campaign.

rainvalen's picture
rainvalen
Activity Score 23

love it

xianglinashley's picture
xianglinashley
Activity Score 17

only this works somehow

rolling.stone's picture
rolling.stone
Activity Score 2741

very funny

best of the bunch

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~ Quite obviously, I have gathered no moss ! ~

hufflepoff's picture
hufflepoff
Activity Score 430

grows on me

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