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Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by DDB, Australia for Wrigley’s, within the category: Confectionery, Snacks.

Caption

There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
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qwerty.key's picture

and much smaller...he he

qwerty.key
Activity Score 18
CrackerJackFlash's picture

just fabulous

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

theanc's picture

Nice visuals.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

dlue's picture

these ideas have been done to death

dlue
Activity Score 342

cheers,
dlue

silvi's picture

I don´t get the idea.

silvi
Activity Score 4172
Copywriter
AssassinX's picture

Well, I think it means "Rex love juicy flesh".
The gum just makes the caveman's meat more delicious. Kinda weird but I quite love it, haha

AssassinX
Activity Score 1329
Brain-Art's picture

Here's what i see strange of this campaign... You guys have a very "juicy gum" and the best way of selling it is by giving the impression that a shark, a dinosaur or else can chew this gum and enjoy it like a human would?... I don't know... it just feels not right. Not convinced by this concept or the execution, it's totally weak ... If i didn't get the picture here please explain it to me.

Brain-Art
Activity Score 1101
Graphic Designer
ricklongo's picture

This doesn't really work in the campaign, because the dinosaur doesn't look like he's having a good time alongside the human. The campaign itself is kinda meh, but this execution is plain bad, sorry.

ricklongo
Activity Score 1244
Hiperion's picture

very weak...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Drummond's picture

This is crap.
Another scam that ran only in the Manly Daily.

How many times can these boys do it without getting fired?

Drummond
Activity Score 6
AmigoInvisible's picture

Funny. I don't love the execution, but I like the concept.

AmigoInvisible
Activity Score 195
faysal121's picture

weak execution but funny

faysal121
Activity Score 37
Creative Director at Advertising
mikeelrapido's picture

Very funny, nice one..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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WillyLatasa's picture

LIKE IT!!!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

cruzialx's picture

Hmmmm caveman is half the size of the rex.... really juicy o_O

cruzialx
Activity Score 194
Affinity Express Inc.
hufflepoff's picture

Doesnt suit juicy fruit. Although the copy and concept leaves room for awsome executions

hufflepoff
Activity Score 430
Art Director at shwing
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