Wrigley field

January 2007

If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

Comments (13)

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popdistortion's picture
Activity Score 1592

Love the art direction. Idea is so so.

Desi's picture
Activity Score 1042

The idea is in the execution.

kalpesh78's picture
Activity Score 2578

love the execution. love the idea. pretty fresh if you ask me.

ideas....30 minutes nahi toh free.

bknowlden's picture
Activity Score 3647

And for this category? This is great work.

addyhoch10's picture
Activity Score 2592

agree with brandon, for this category it's really great stuff

weighter's picture
Activity Score 744

The art direction... the product... the dividend

great execution.

Wow, I'm going to save a whole lot of energy this year by using this product!

squirrely's picture
Activity Score 316

Writing is a bit clunky.

act's picture
Activity Score 535


jennywhx's picture
Activity Score 1142

nice concept, art direction is nice also, a bit like those old construction plan. but the text written perhaps could be more interesting way.
but at least, i like how they visualise the idea of one by one, build something big.

PeteHH's picture
Activity Score 202

A lot to read, nonetheless pretty awesome.

Creativepepper06's picture
Activity Score 8

Mark Voehringer. the art is too good.


the_ashlands's picture
Activity Score 1394

i disagree with all these "copy is so so" comments. i feel its short and still manages to get a great deal of info across. plus the tag 'save loads of energy' is outstanding!!

needless to say the art direction in this one is only complaint would be that its out of scale.

slim's picture
Activity Score 1047

Art directions great. Copy is solid. But let's face it, the idea is nothing more than another of those 'lets build something out of the product' ideas. So, for me, it's all a bit of a beautiful, expensive wank.

Having said that, I'm sure the big names associated with it won't hurt its chances come award season.