December 2007




You won't wear anything else.
Finest wool, best quality.

Advertising Agency: DDB Berlin, Germany
Creative Directors: Amir Kassaei, Stefan Schulte, Bert Peulecke
Art Directors: Marc Isken, Johannes Hicks
Copywriters: Kai Abd-El Salam, Marian Götz
Graphic Designer: Andreas Barhainski
Photographer: Markus "Flash" Bachmann
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burnhard's picture

i like these ads. not sure about the execution.

Activity Score 395
Art Director at BBDO Cape Town
Ad Junkie At Large's picture

i think the idea is kinda funny but the execution on this was kinda sucks,,at least put some people who are in some sort of shape in the ad so it's not gross to look at

Ad Junkie At Large
Activity Score 554
Art Director
baffled's picture

that's really lame... u can tell award shows deadlines are coming up. lots of fakes in the making...

Activity Score 108
TjSingh's picture

its gettin' hot in here!

Activity Score 10
Charlie Pratt's picture

I don't think this really speaks to the wool-buyer, but then again, maybe I'm out of touch.

Charlie Pratt
Activity Score 427
adrianapr's picture

this is such a dull concept... "You won't wear anything else."
i mean, if this is the brief, shoot the planner. and the creatives who accept such a thing.

if you went some steps forward, maybe you would discover WHY i won't wear anything else, and then maybe you would have a more interesting thing to say and show. or maybe not.
but unfortunately you stopped at the very first concept, a boring one (and very used).

for the boring brief, the ads are ok (i mean, as boring as the brief), but certainly there's gotta be something smarter to say about this product.

Activity Score 1254
imke's picture

You won't wear anything else
I can still see ...them with clothes.....They could show jungle man with the piece of small wool instead his banana leaf...I hope that would speak ....the it seems unappealing....

"No think is impossible"

Activity Score 472
kaceres's picture

they looks like clowns.

Activity Score 235
Copywriter |


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