We're animals, 4

Agency Network: 
January 2010

Film editor Yannis Rachid

Print advertisment created by Fred & Farid, Belgium for Wrangler, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France

Executive Creative Director: Fred & Farid

Photographer: Jeff Burton

Photographer Assistant: Rob Hamada

Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi

Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Art Buyer: Marie Moulin

Comments (19)

Log in or register to post comments
ww.ww's picture
Activity Score 15

Fred: Yo Farid, we won a grand prix for Wrangler
Farid: No shit? They must've been drunk. Actually no, we're pretty damn awesome
Fred: I agree.

1 year later

Fred: Yo Farid, new brief came in for Wrangler!
Farid: Awesome. Light up that joint and let's get cracking.

ivan's picture

The best rock was created that way too! ;)

brandingworthspreading's picture
Activity Score 648

jajajajajaja!!! I loved your comment!

FullyFlared's picture
Activity Score 2 were some of the greatest campaigns...but this time...bad weed, i guess

Jakarta Jack's picture
Jakarta Jack


sold's picture
Activity Score 3305

cannes gp 2009 was the worst ever
this work should never be awarded, not even shortlisted

Madeinmelmac's picture
Activity Score 116

...a second campain of the same crap?...who gives a cannes gp to tha last wranglers campain? a f*ckin monkey? this work should never be awarded...

mrckais's picture
Activity Score 417

yep. i wonder what would happened if you were looking for a job with this on your book, i guess you would never find a job


wert's picture
Activity Score 77

ww.ww comment is the best comment ever hahaha.

mpared's picture
Activity Score 562

and yet again even more crap ... i think their new campaign should be we are crap :-)

lucdesaulniers's picture
Activity Score 1145

Amen to that one.

silvi's picture
Activity Score 4172

I prefeer Wrangler style, than Diesel style... a thousand times!

Jakarta Jack's picture
Jakarta Jack

You're wrong. Diesel has been very innovative for many years while Wrangler has now been proven to be a one-off. And the agency a one trick pony.

loulou's picture
Activity Score 40

Diesel "be stupid" last week / Wrangler "stop thinking" months ago! (copy/paste) what an innovation for Diesel!

Jakarta Jack's picture
Jakarta Jack

10 years ago Wrangler still had cowboys in their ads while Diesel was turning the world into a fun society for each and everyone. Diesel keeps perfectly on track with Be Stupid. Fred & Farid are copying Diesel's strategy but make their ads cool instead of silly. Still, Diesel was first with this strategy.

loulou's picture
Activity Score 40

Me too!!

art.vs.commerce's picture
Activity Score 566


Whitefang's picture
Activity Score 509

it's shit, another grand prix beckons.

kripaakar's picture
Activity Score 522

seriously how was this able to clear.... this campaign is just killing the brand