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We are animals, 6

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Art Director / Copywriters: Julie Louison, Perinne Durand:

Print advertisement created by FFL, France for Wrangler, within the category: Fashion.

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo
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federo's picture

soooo NEW

federo
Activity Score 781
advertising agency
AnubisibunA's picture

put a "tramp stamp" on her and it'll be my kind of lady... haha j/k

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
manga's picture

shall we think it's really cool
or shall we find it disturbing becuase wrangler people are getting raped and murdered. that2s the feeling i get from 2 of them

manga
Activity Score 111
Publicis Yorum - copywriter
Slashweasel's picture

Jeans for necrophiliacs?

Slashweasel
Activity Score 104
Copywriter
rave's picture

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

rave
Activity Score 51
art director
dico's picture

sorry, but i font like it.
so necro

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

sneakyhands's picture

i miss buddy lee. he would never let this happen.

sneakyhands
Activity Score 1857
Copywriter
Crisp One's picture

HA!

agreed

Crisp One
Activity Score 2005
Other at New York
Justanotheradguy's picture

It puts the lotion on its skin or it gets the hose again!

Justanotheradguy
Activity Score 2
Copywriter
Texnartist's picture

Here lies a dead woman who was raped -

How offensive

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

ivan's picture

That's all in your head! ;)

ivan
Creative Director at Ads of the World
Texnartist's picture

Do you catch any drama -tv - detective - cops shows?

This is the shot you always see for the dead raped woman -

Ask 10 women what they see when they look at this image -
I wonder how many would agree.

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Crisp One's picture

no....her pants are still on :)

Crisp One
Activity Score 2005
Other at New York
shahidali's picture

we all are dumb animals...

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

stafroo's picture

creativity
Frank to the point of horrendous

stafroo
Activity Score 32
Creative Director at creative director |

sam

stafroo's picture

creativity

stafroo
Activity Score 32
Creative Director at creative director |

sam

stafroo's picture

creativity
Frank to the point of horrendous

stafroo
Activity Score 32
Creative Director at creative director |

sam

jszczepaniak's picture

i cant comment on how "sucessful" this ad campaign would or would not be, but its awful either way. maybe wrangler is experimenting with the idea of brand connections interacting with emotions, and they figured nobody has tried to brand sorrow or queeziness, so they figured the "brand experience" would seem unique if nothing else.

jszczepaniak
Activity Score 30
wasted_freak's picture

I think iTs eFfEctiV fOR iTs tArget aUdienCe..
bEcaUSe oF tHe saD, cReEpy, diStUrbing mOtiF..
wHich sHows tHE kiNd oF gEneRatiOn xYz iS aLL aBout..
iTs nOt reaLLy oFFenSive..

anYways.. I LoVe iT..

wasted_freak
Activity Score 30
folavril's picture

americans are so impressionable and literal

folavril
Activity Score 6
London
Texnartist's picture

Folavril, you brits are so progressive, it's almost as if you still have a monarchy.

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Guest's picture

Every one is taking the idea of this AD by his own perspective, What i can see here in this ad (Wrangler = A really wild hot animalized milf)

Guest
mark09's picture

Shame on you, David Lubars!!!

mark09
Activity Score 90
Guest's picture

Grand Prix - Shame on you mark09

Guest
Guest's picture

this sucks, is this the Cannes Grand Prix standard now? Thank god i left advertising

Guest
Guest's picture

Grand Fucking Prix for this.... this... this piece of unbelievable crap?!?!?!?!?!?!?!?!!?

WTF?!?!?

Guest
ivan's picture

Please, don't swear!

ivan
Creative Director at Ads of the World
Guest's picture

She's not dead guys - the ad is just pulling a parellel from hippos where they rest half under water.

Guest
ivan's picture

Yes, of course, I was just joking with that twitter commentary. ;)

But you can't deny, the image looks exactly like a crime scene.

ivan
Creative Director at Ads of the World
DJVassallo's picture

you have to be kidding! did this really win a lion?

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

Yeah, the jury really sucked this year. Let this be their memorial. Shit-heads.

Guest
Guest's picture

i didn't get the impression that she was dead. i got the impression that she was moving through the water like an animal. It is not a great campaign, but it's far better than LAST years print grand prix. THAT was atrocious.

Guest
DoingDreams's picture

violence is an art...

DoingDreams
Activity Score 12
Guest's picture

Yuk. Not much more I can add.

Guest
Guest's picture

I Think it's kinda sad and scary how many people indentify these ads als pictures of corpses.
It probably says a lot more about them and their media environment then about the pictures.
Think about it if you can spare the time.

Awsome campaign.

Guest
Guest's picture

I don't see this ads as corpses. I see it as 'we're animals and we come out at night to feast on the human flesh' as a symbol of party-goers who get alive after sunset and start hunting the opposite sex.

and it's still the most idiotic Lion I've ever seen (sorry, Ivan, but it is). not to mention gran prix.

now you explain why is it so awesome.

but you probably won't cause you didn't understand the campaign and think it's awesome just because some lousy jury said so.

Guest
DoingDreams's picture

but should it goes that way?

-------------------
http://attitude.adforum.com/liveincannes/

DoingDreams
Activity Score 12
Guest's picture

the crime scene/wild animal debate aside, my question is "what the hell does wrangler jeans have to do with being an animal?"

Guest
Emanresu's picture

So is this when everyone begins to say that the death of print ads are right around the corner? This won the Grand Prix winner campaign, because "It is much bigger than just an ad campaign. It defines the entire company in just three words. The Wrangler brand had repositioned itself through instinct and emotion and these ads are part of this repositioning campaign." Riiight.

As for second place, I always liked the Sour Marbels campaign, but did it deserve a silver? Maybe it's just me, but I thought that there were better print ads.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

the person who murdered her was an animal

Guest
M Jacob's picture

Nice campaign idea. Too many executions, perhaps. Falls flat after a bit. Don't know why, but reminds me a little of the 80s Amco jeans campaign; Every Amco Tells a Story.

M Jacob
Activity Score 17
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