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We are animals, 1

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Art Director / Copywriters: Julie Louison, Perinne Durand:

Print advertisement created by FFL, France for Wrangler, within the category: Fashion.

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo
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federo's picture

Like it. New.

federo
Activity Score 781
advertising agency
kusseejner's picture

Content 0 Look 1. Welcome to the world of fashion

kusseejner
Activity Score 242
kurtberengeiger's picture

Since when did Wrangler count as "fashion"?
I mean, in my [admittedly limited] world, Carhartt is more "fashion" than Wrangler. And it hurts me to say that much.

kurtberengeiger
Activity Score 7323
Copywriter
rave's picture

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

rave
Activity Score 51
art director
ming the merciless's picture

Hey I know - why don't you post the exact same message on every ad? Brilliant.

ming the merciless
Activity Score 190
Copywriter
huzyisundead's picture

Exactly. You would be the first to do so. How glorious.

huzyisundead
Activity Score 107
Copywriter
Guest's picture

this just received GP in Cannes 2009.

by the way: i think this is bad.

Guest
ahpitt's picture

Horrible campaign! I don't wanna be animal, it doesn't motivate me at all.

ahpitt
Activity Score 342
Art Director at Art Director
Guest's picture

It's too late. you are already, duh. Mammal=human

Guest
Guest's picture

Then why choose a panda as your avatar? And we are animals. We share over 98% of our DNA with our closest living cousin the chimpanzee. Apart from a few religious nuts, most people know that.

Guest
sneakyhands's picture

kill it > next

sneakyhands
Activity Score 1857
Copywriter
the Pun-isher's picture

Typography could've been more adventurous. Not the worst fashion ad I've seen.
IT's ok I guess

the Pun-isher
Activity Score 228
all brand no flakes
jorj's picture

I WOULD LIKE TO C THOSE 2 IN THE LEFT SIDE OF THE AD HAVING SEX (DOGGY STYLE) AND NOT A BLOW JOB.
COZ THEY ARE ANIMALS.

jorj
Activity Score 638
Art Director at Senior Art Director
Texnartist's picture

Nice comment - what are you a pedophile - You apparently like to see people having sex while there are kids in the ad. The one woman has a child sitting in her lap. If you have kids let me know where you are so we can have the SPCA out to take them away from you.

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Texnartist's picture

You are an animal - behave like one. You are after all a product of your drives - submit.

This is crappy logic and crappy advertising

••• Why Think When It's Easier To React •••

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

simon.gross's picture

Gen Y are like SO tribal.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
mikepants2005's picture

Maybe they should have combined their idea with this site? http://www.beastiality.com/

mikepants2005
Activity Score 504
Copywriter
jorgea's picture

I dont know about you guys but I just love this campaign. Photography is great and its something new. Back to the basics, we need though jeans to handle our though and hard lifes in the jungle lol

jorgea
Activity Score 9
Berlin
Guest's picture

i like the style of jeans like it to were it the campane is greate the show in barcelona was the best there with the bike,s bread and butter was real a animal show the 3 person on the left is real hot and nice in real life

Guest
mark09's picture

Shame on you, David Lubars!!!!!!

mark09
Activity Score 90
ricklongo's picture

Apparently this just won the Press GP at Cannes.

Excuse me while I throw up.

ricklongo
Activity Score 1244
Guest's picture

Crap!!! It doesn't deserve even a shortlist! This is advertising not fashion editorial. I'm really sad about the Cannes Grand Prix.

Guest
Guest's picture

If you ever need a reason not to submit your work to Cannes, here you have it.

Guest
Guest's picture

are u serious? this won GP at Cannes? LOL sad day indeed. Some people say, "This moved me". Well, so will a truck. A grungy looking campaign with shit in people's hair, a line stating we are animals and a logo? And what's the concept?

Guest
Emanresu's picture

The wonderful, knowledgable, fair jury said The Grand Prix winner campaign, Wrangler, was also high in visual appeal and short copy. Lubars described the campaign, saying, "It gives a punch in the face." They went on to say "We wanted to see the future of print" and "The other competitors for the Grand Prix award did not go beyond the benefits of the product, so they lost out."

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
sirvan's picture

Really? I can't believe this won anything... it's absolutely terrible.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

We test for steroids in things that don't truly matter, like sports.
Then shouldn't we inquire, you know, into how something as plain and uninspiring as this takes the absolute cake on overall greatness. I'm sorry, but this is so unworthy on every level that's impossible to call this judgment anything but corrupt.

Guest
Guest's picture

Fcuk! that won the GP??? thank god i left advertising

Guest
Guest's picture

Iran was in charge of counting the votes this year.

Guest
Guest's picture

I want my money back for my cannes entries

Guest
bhatnaturally's picture

The debate over it's Grand Prix winner status will continue I guess. The criteria for selection of the Grand Prix seems so different for the 2008 GP (Energizer).

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Guest's picture

Horrible!!!!!!!!!!!!!!!!

Guest
Guest's picture

que esta pasando con los cannes dios mio, desde el mono del año pasado ya estan volando bajo
ESTA CAMPAÑA ES DE LO PEOR Q SE HA VISTO para un grand prix

Guest
Guest's picture

so average.

Guest
Guest's picture

สวยสุดๆ the best... From thailand

Guest
Guest's picture

we are material, we are molecule, we are ghost, we are the world, we are we are. finally we are political
Anyway, the best award was history!!!

Guest
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