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Man's solution for closet

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by la comunidad, Argentina for Wrangler, within the category: Fashion.

Caption

Man's solution for closet
Returning man to his place
Wrangler

Advertising Agency: La Comunidad, Buenos Aires, Argentina
Executive Creative Director: Joaquín Mollá
Creative Directors: Norberto Vatrano, Ramiro Raposo, Fernando Sosa
Art Director: Jean Zamprogno
Copywriter: Fernando Pellizzaro
Photographer: Cecilia Glick
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Anonymous Author's picture

This campaign is as insightful as a blonde joke: inoffensive but shallow. Wrangler surely has the brand capital to be cooler?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AmOgodzzz's picture

So according to Wrangler, all men are supposed to be slobs? Sexist, much?

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

I don't like that either, we're dealing once again with stereotypes, that's just stupid.

Guest
Guest's picture

I think the ad is clever and fresh.

look at you, guys who are here just for criticize.
wow, you have almost a thousand pencils. is there nothing better to do? don't you work? get a job or get a girlfriend. #ficaadica

Guest
Guest's picture

Participating in this forum is part of our work. It keeps us updated and in shape.
Campaign is lousy, indeed.

Guest
Roger Keynes's picture

Disagree, whoever you are.
This speaks to blokes, of blokes... beautifully.
We consider clothes like we consider putting the toilet seat down..
This could easily run (and work) in Australia.
It's called insight.
Update that.
Now, back to choir practise you go.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

this is no insight.
this is just a slice of life with a logo.
no twist, no ad.

Guest
Roger Keynes's picture

No insight.
No twist.
No ad.
Averaging 8 votes.

Explore 'slice of life'. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

30 votes from the agency that did this.
from 2 to 5 votes from people who know what great advertising is.
average: 8.

simple equation.

Guest
DBB's picture

ok, agreed with anonymous author.

DBB
Activity Score 1216
Roger Keynes's picture

Christ, we have some primadonnas here. 8 stars!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hiperion's picture

Great campaign!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Bitty86's picture

This model is not a bloke!! This is a pretty boy! Bad talent choice

Bitty86
Activity Score 71
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