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Marx Getting Pretty...

Agency Network: 
Published/Aired: 
December 2010
WOZ Print Ad -  Marx Getting Pretty...

Description

Print advertisement created by Leo Burnett, Switzerland for WOZ, within the category: Media.

Caption

WOZ is making itself pretty:
New layout on September 16th.

Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Director: Dana Wirz/Pablo Schencke
Photographer: Gian Paul Lozza
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Highest Rated

manumartin5's picture

i like the idea ... though!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
jackmancer2017's picture

That guy is not making himself pretty so I don't really get the visual.

jackmancer2017
il nekro's picture

OMFG man, really....

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
Roger Keynes's picture

But he's TRYING to make himself pretty, Jack. He's trying to.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Jack, when I look at your works I can easly understand how stupid you are.

Guest
Guest's picture

Did the guy just point at the picture on the wall and say "just like that please!"

Guest
Billoughsby's picture

(Pssst... It's Karl Marx, jack.)

Billoughsby
Activity Score 5144
Art Director |

That's it.

jackmancer2017's picture

Yes, I realised that (Have to admit, it was because of the title, otherwise I wouldn't have known). Still it doesn't make much sense to me but perhaps somebody could explain it.

And yes I know who Karl Marx was.

jackmancer2017
Guest's picture

Probably because you just googled it.

Guest
Billoughsby's picture

Yeah, no offense meant, jack. It could have been Jerry Garcia.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

Yeah, Jack, we believe in you.

;)

Guest
Temple's picture

I reckon it's a leftish mag. Jack, this is embarassing.

Temple
Activity Score 11341
Creative Director
CommandZ's picture

"This is the most ridiculous thing I've ever heard of" doing my best Groucho Marx impersenation.

CommandZ
Activity Score 2498
Creative Director
il nekro's picture

Please, tell me you don´t believe that Groucho Marx and Karl Marx were the same person...

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
New Nice and Fun's picture

WOZ = die Wochenzeitung is a left oriented Swiss newspaper. That's why they use the image of Karl Marx (who by the way used to live in Switzerland a couple of years ...)

New Nice and Fun
Activity Score 377
Guest's picture

For guys like Jack agency decided to put the photograph of the "guy" himself in the back. And still, not enough...

Guest
Guest's picture

For the target audience, this is bang on. For someone who doesn't understand the context, it looks stupid. Guys, try and place ads in the right context before you vote/judge them. If you were someone the newspaper was targeting, you'd know who this is right away.

Guest
CommandZ's picture

il nerko, no, I don't, it's called humor. Using one Marx to make a comment about another and ultimately convey how lame the ad is.

CommandZ
Activity Score 2498
Creative Director
Billoughsby's picture

Groucho references appreciated around here.

10/10

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

Jack, I feel bad for you. I'm not being sarcastic. I think all the criticism you get sometimes is too mean and there should be a line where you disagree with someone without showing disrespect. The problem is your portfolio represents very well who you are, a young kid with not a lot of work experience, when you talk like you if were an expert. I think this is throwing people off. Maybe you've already figured this out and you don't care, anyways.

Guest
morse's picture

I would like to see a full campaign with this idea... :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Be kind with Jack, he could be your boss someday

-Bill Gates

Guest
Guest's picture

Guys coorect me if im wrog plz.. they used Carl Marx to tell us that they are as old as Carl Marx is!! is that right? if so, i loved the idea

Kinan

Guest
manumartin5's picture

i like the idea ... though!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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