Advertisement
Agency Network: 
Published/Aired: 
March 2008
World Water Day Print Ad -  Sweat

Description

Print advertisement created by Asha, Oman for World Water Day, within the category: Public Interest, NGO.

Advertising Agency: Asha Advertising & Marketing, Oman
Creative Directors: Bala Krishnan
Art Director: Bala Krishnan
Copywriter: Rahul Mathur
Log in or register to post comments
copywriter_n's picture

as a copywriter, I personally like this kind of ads
it reminds me of the old days...
hooking headline but the body lost me

copywriter_n
Activity Score 52
Bangkok
wkanaan's picture

it's engaging, a bit too long but theres some nicely different about the way its written.

wkanaan
Activity Score 483
Art Director
krautland's picture

the premise doesn't ring true to me.
if water were gone, we'd be dead, not drinking sweat, which we can't produce without water intake anyway.
and not commemorating 'world water day' ? are you seriously suggesting water will suddenly get more if we only waste less? that will never happen, all we can do is stop it from getting worse. or attempt to do so.

sloppy writing, asha advertising.

krautland
Activity Score 3216
Art Director at erm... no calls please.
everartz's picture

can you imagine how ugly and disgusting is it when we have to sip the sweat? it wasnt meant here precisely that "we will drink our sweat" per say but its to bring out the feeling that we all should care for water consumption, besides there are other ways for scaring us " as human beings" from death, dehydration possibly is the least threatening one i pre assume.. at least i would say this is a nice try from asha advertising to contribute in the water consumption awarness in their region.
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

baz's picture

Really bad typography.

baz
Activity Score 67
Art Director |

baz

Mukesh's picture

Liked it. keep it up.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Mr Hughes's picture

"Bath by bucket" Are they having a laugh?

Mr Hughes
Activity Score 386
Copywriter
Featured Content

Latest Collections

Advertisement