Agency Network: 
January 2013

Print advertisment created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

Dogs cure depression. Adopt one.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Director: Abhijit Avasthi
Senior Creative Directors: Srreram Athray, Elizabeth Dias
Art Director: Sanket Wadwalkar
Copywriter: Rohan D'Souza

Comments (23)

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tickey's picture
Activity Score 46


tazyboy's picture
Activity Score 777

good one.

Troll's picture
Activity Score 676

Beautiful illustrations.

glutamin's picture
Activity Score 107

I liked the art.
But the all executions are about the people who is trying to kill themselves, not the people in depression. Yes, depression may cause suicide but not usually. Anyway i think the easiest and the wrong way to describe depression is drawing a suicide scene.

ad libitum's picture
ad libitum
Activity Score 10

depression leads to suicide...if you think about the gravity of the progression. O&M thought about the same. And decided not to show somebody sitting in the dark with his/her back to the light...
I think its a wonderful ad.

Klara K.'s picture
Klara K.
Activity Score 3343

I fell in love with the art direction. It definitely stands out, the message is clear and it leaves me with a happy heart.

philippertl's picture
Activity Score 656

Love the illustration

emiliete's picture
Activity Score 646

Beautiful art.

advertising ninja's picture
advertising ninja
Activity Score 616

whats a senior creative director?

advertising ninja's picture
advertising ninja
Activity Score 616

a team does something great, the entire creative management jumps on it, its so funny : ]

advertising ninja's picture
advertising ninja
Activity Score 616

there is still some space for regular and associate creative director positions.. may be group heads!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 :D

kleenex's picture
Activity Score 50502

I like the art style.

Kerninglife's picture
Activity Score 162

Great! The art style fits it, in my opinion, perfectly. Dark and moody but in a more enlightening way. Beautiful!

morse's picture
Activity Score 18024

It's sure unusual. But I like them.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mercedes's picture
Activity Score 181

It's just the art style that's nice. The concept isn't any great. Guys be specific, do you really love this series as a concept? Isn't it weak?

ItMatters's picture
Activity Score 2167

I want a dog now.

chihirokiss's picture
Activity Score 74

superb ad. kudos to oglivy & mather!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Gorgeous. On all levels. :)

The Jobless Writer
Will Think for Salary

vladrubis's picture
Activity Score 30

really deserves some attention. nice one O&M.

Lisbon freak's picture
Lisbon freak
Activity Score 496

Touching, great art direction.

jack0's picture
Activity Score 33

Brilliant...illustration is fab

vasant parmar's picture
vasant parmar