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juliangray's picture

funny. although i think is too direct and doesnt share the CEOs language.

juliangray
Activity Score 987
Art Director
Vicky's picture

Everybody has seen a Austin Power or James Bond movie. Even CEOS. They'll get it.

Vicky
Activity Score 375
Creative Director
TopJeff's picture

What fun is world domination THAT way??

But seriously, I like this because it makes a bold statement, but with a bit of toungue-in-cheek humor. Most CEOs actually do have a sense of humor. I think this is important for a brand like the Economist to help give another dimension of depth to the brand.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
Carlos Duty's picture

excelente una vez más.

una de mis marcas favoritas.

Carlos Duty
Activity Score 96
Copywriter
Rog's picture

Agree with Juliangray. Doesn't need the silliness.
Just plain World domination is fine. :)
It's not 'Econo-speak' either.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Kateter's picture

I think it's bang-on cause Economist is not just about 'econo-speak'. it's for the people who want to know enough to have their own opinion. silliness makes the right twist.

Kateter
Activity Score 2029
Copywriter
credosian's picture

I LIKE IT :)

meow!

LOUD CLEAR and WOW! :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

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