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Morale

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Lowe, Russia for World Class Gyms, within the category: Recreation, Leisure.

Caption

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
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truecopy's picture

Nice copy all around this campaign. And the quantity didn't kill the quality. Very well done guys.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

fersvax's picture

EXCELLENT!!! Superb art direction and strong touching copies. I love this campaign, if these ads were hanging at my gym's walls, I'd never stop going there.

fersvax
Activity Score 1239
Art Director |

FER.

mrtalented's picture

great art direction! illustration, typography and copywritng work as one. well done!

mrtalented
Activity Score 2171
Creative Director
robottttrockkkk's picture

la ilustracion esta chevre.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
phoamcor's picture

Maybe the line is good in Russian, but it's lame in English.

phoamcor
Activity Score 1284
tjb1970's picture

not big on these. the illustration is cool looking, but not sure what purpose it is serving. the lines range from bad to okay.

tjb1970
Activity Score 492
Creative Director
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