World at sea

April 2007

Global warming is changing the world's climate rapidly. Icebergs are melting, oceans are rising, nature is revolting. Act now, conserve energy and treat the planet with respect, or we'll have a world at sea.

Advertising Agency: David, India
Creative Directors: Josy Paul, K S Gopal
Art Director: N Sukumar
Copywriter: Melvin Jacob

Comments (28)

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Hand's picture
Activity Score 195

OH come on! the sinking city? again?

fersvax's picture
Activity Score 1239

You can't see the sky from the bottom of the sea. This is extremely stupid.


wgeddes's picture
Activity Score 298

the WWF usually does better than this.

Rog's picture
Activity Score 6080

>>>> That's not an ad. THIS is an ad.

tipptapp's picture
Activity Score 133

Bad art direction (why are there clouds if its under the water?)

Rog's picture
Activity Score 6080

I believe the term is 'conceptual' art direction, tt.
Where the writer snarls "Don't touch it!" ;)

>>>> That's not an ad. THIS is an ad.

fersvax's picture
Activity Score 1239

Duh, now I get it!
Sharks will mutate because of global warming and will learn to fly.


otto54's picture
Activity Score 381

First idea.
Bad executed

superguanzi's picture
Activity Score 57

Bad art direction

tamer samy's picture
tamer samy
Activity Score 681


Whippo's picture
Activity Score 8

Oh my god!!! They added a blue layer on top of the photo! And then, they added sharks! Briliant...

picturejockey's picture
Activity Score 658

Maybe I should buy some real estate on Himalayas. Will be quite a good investment in the time to come.

Maybe they should have used something directly from the movie Waterworld

philippertl's picture
Activity Score 656

Wooo, I am sooo afraid!

Disco Munky's picture
Disco Munky
Activity Score 3890

Would have made nice tv. A dark, deserted city, bathed in blue light, then out of a doorway swims a shark. Pull back, reveal......blah blah.

That said, it's not working here as well as it could. To far removed from the subject, that it creates distance for the veiwer, and when the message is supposed to urgent you'd think they'd try and pull the veiwer in...........that make sense?

But I don't care anymore. There's a bag of Maoam chewy sweets in the room and they are like crack.


Doin' it for the points

Steeef's picture
Activity Score 135

Whaaaaaa, flying sharks...

This darn global warming thing... look what it is doing to the evolution!

Beatboxer's picture
Activity Score 1517

Yeeeeeee, me like it.
Let us have a world at sea... I'll order some goggles right away!

A. J. SMITH's picture
Activity Score 2822

I like it, but there are a shiteload of these sinking world, world under sea etc.

For me I would have preffered it if it had looked more like it was under water, not just a couple of sharks stuck on a picture of a dreary city.

well who cares what I think, but 6/10 from ol tagnuts.

raverus's picture
Activity Score 1476

hahaha, stuent work

purplesimon's picture
Activity Score 473

"Nature is revolting"? Clunky copy there.

I'm still not convinced with these types of ads, using hyperbole to try and scare people into doing something about Global Warming. I think it deadens the senses, making people feel that nothing can be done about it and so they switch off. These ideas usually look like some kind of Hollywood disaster movie poster, which again is not a good thing in my book.

I have seen a recent online execution here:

I think it does the job a lot better even if you'll need broadband to view a tiny banner. That's my opinion.

Tron's picture
Activity Score 174

if i see another wwf ad, im gona empty the contents of my stomach onto the screen, then im gona track down the ppl that made it and kill em.

papirazzi's picture
Activity Score 30

i think WWF could have done better

:D smile for papirazzi :D

Juliana Uchoa's picture
Juliana Uchoa

kill the sharks!

shahid.h's picture
Activity Score 256

the sharks would have been first to die, or else, they are in worse condition than global warming!!!

Ordinary's picture
Activity Score 6

and what about the little turtles and plancton?

Blasfemia's picture


WaiSiong_Lee's picture
Activity Score 2

good idea but bad art direction

Guest's picture

hav u seen the TV-clip?! it's more than brilliant. it send shivers down my spine.

majx20's picture
Activity Score 58

is the world under water OR the sharks can fly...?