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popdistortion's picture

This campaign is cute. Nice art direction. Good use of typo. No real idea, but sometimes it's about the beauty of it. Vespa is more of a fashion statement anyway. Must be an older ad though because it's definitely not spring in Canada right now.

Activity Score 1592
whitespace's picture

best of the lot.

Activity Score 1953
Creative Director
Mtl Dave's picture

Yes, very nice. I'm sure it talks to the target.

Mtl Dave
Activity Score 274
Zulu's picture

Is this a site about advertising or is it about design. This is nice design, but there is no idea. If it had an idea I would probably like it because it looks so cool.

Activity Score 84
Creative Director |

Saving my wit for the comments

whitespace's picture

Dude. You like it or you don't. Whether it has an idea or not is besides the point in such ads.

Just like sometimes it doesn't make a difference if that hot-ass bimbo has brains.

Activity Score 1953
Creative Director
feralartdirector's picture

While Zulu has a point, namely that this series isn't very deep on concept, this series is pretty good. It's memorable and simple. A lot of advertising doesn't rely on heavy concept. The absolute ads were like that. Some Coke and Nike stuff is also like that.

It's still good work.

Activity Score 64
Art Director
MADE in the USA's picture

Six variations of a poorly executed theme.
Nice Art Work.

MADE in the USA
Activity Score 434
Other |


vespamilanochickadee's picture

I have to disagree with you. Having owned a vespa, i understand the feeling of the vespa, which is shown stronglyin the advertisement. the vespa is for a particular ecclectic crowd, and the butterfly simbolized freedom, just to get on your vespa and fly. As it may not appeal to you, this advertizement symbolizes the peice of mind and the free feeling the vespa gives you.

creativemobs's picture

Excellent Art Direction!


Activity Score 18
Jonathan's picture

Dios, cuantas mariposas. Linda direccion de arte pero la idea no existe.

A3 art's picture

really nice typo........

A3 art
davidhra's picture

hey, i was just passing through and wanted to comment on this. i work clientside and i disagree with many of you. there is an idea here. one that is very simple but effective in promoting the brand and what it stands for. I imagine the brief was "Vespa is a simple, beautifully stylish way to get around." I think the ads carry this through completely. They look good, they are simply executed, the viewer is not bombarded with a million messages and what animal can depict the concept of moving effortlessly and quckly about than a butterfly. try thinking what other animals they might have used and you'll see what i'm trying to say e.g. a Swan- nah, that's more of a rolls royce type thing...

Guest's picture

david said everything.
very nice campaign

whitespace's picture


maybe they wanted to use butterfly as a unifying visual for the campaign and indicate spring?

If the brief is as you said, I don't think these ads hit it.

Activity Score 1953
Creative Director
KK's picture

Nice visual, great execution but no ideas at all. Juz a look good ad.

Guest's picture

Did anyone ever think that maybe you couldn't ride your vespa in the winter and thus maybe because spring is here, now you can? Just a thought.

whitespace's picture


Activity Score 1953
Creative Director
Jet Propulsion Lab's picture

You should see my Vespa with snow chains on the tires. It looks so wicked!!

Jet Propulsion Lab
Activity Score 10679
jalpa's picture

good layout with cool thougt

Guest's picture

Think about it. You cannot ride a scooter in the rain. Therefore the concept is strong because it sells Summer. No butterfly in the rain only in the spring or the summer which is the best time to have a Vespa.

Great layout AND concept.

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