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Published/Aired: 
August 2007
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Big ads are for big banks.
At First Community Bank, we're UN_BIG. Quite simply, that means better service, faster loan approvals and no merger nonsense to deal with.
UN_BIG also means we don't need gigantic advertisements to convince you we're better than the other guys. So, for the remainder of this ad, take a little break with some big words.

Advertising Agency: Sullivan-St.Clair Agency, Mobile, USA
Creative Director: Rich Sullivan
Art Directors: Daryl Evans, Diana Nichols
Copywriters: Rich Sullivan
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Guest's picture

Great idea.

Guest
kurtberengeiger's picture

"You'll never be able to figure out what we did with your money."

kurtberengeiger
Activity Score 7323
Copywriter
KerryChild's picture

UN_BELIEVABLY bad. Yeah, I'm going to give my hard earned cash to the bank who spend their own money so wisely on colour-in unicorn ads.

KerryChild
Activity Score 183
Copywriter
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