Stop killing whales

Agency Network: 
September 2008

Print advertisment created by Euro RSCG, Czechia for Woolite, within the category: House, Garden.

Advertising Agency: EuroRSCG Prague, Czech Republic
Creative Directors: Filip Kukla
Art Director / Photographer: Zoltan Matuska
Copywriter: Filip Kukla

Comments (18)

Log in or register to post comments

Highest Rated

Renan Correa's picture
Renan Correa
Activity Score 186

We need good ads!



vidya.shankaran's picture
Activity Score 724

and woolite can help you save whales because....

1) it is an environment friendly detergent which does not contaminate the effluents that drain into the oceans...(Too much credit eh?)
2) woolite just wanted to be associated with a global cause to get noticed

jsantanaxp's picture
Activity Score 401

subliminar image.



Dale's picture
Activity Score 370

Taking a page from Tuna advertising. "Woolite: It's whale friendly"

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

kurtberengeiger's picture
Activity Score 7323

And I thought it was usually expressed as "Save the Whales"...

Grrrr's picture
Activity Score 1961

Sorry, but I can't help seeing an unhappy face :-( so I can't concentrate on the message.
Was this done on purpose?

corinabratu's picture

I get it now... after staring at it far too long.
if you use that detergent stuff on your statement T-shirts, you preserve the statements.

hmm. it took me too long.

Grrrr's picture
Activity Score 1961

Not too long, in fact it was the first-glance thing: unhappy face.

Guest commenter's picture
Guest commenter

hmmm... at first I thought that the detergent is so strong it ruins the print on your jumpers... don't really know about this one

luispiter's picture
Activity Score 2756
Rastamathamba420's picture
Activity Score 251

Bitches and hoes!!!!
ahhh... ya me recorde, un cubetazo y 12bitches


Rastamathamba420's picture
Activity Score 251

creo que es mucho mas impactante el "Save the wales" que el detergente.

I remain must "stop killing the wales" than detergent

brndnrap8's picture
Activity Score 170

We need whales dead. Save the sharks!!

Renan Correa's picture
Renan Correa
Activity Score 186

We need good ads!



Whitefang's picture
Activity Score 509


Geraldine's picture

Corporate Social responsibility

axay55's picture

stop woolite from killing whales...

Guest's picture

i would like to kill 1 japanese tourist (monkeys without tales)4 every whale killed in the name of science

rachael.jones's picture
Activity Score 50

a real nice thought, i think u mst send your entry to social print advertising award in India, 11th International Concerned Communicator Award, which is open for entries,
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to

u can visit for more details.