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Free Tibet

Agency Network: 
Published/Aired: 
October 2008
Woolite Print Ad -  Free Tibet

Description

Print advertisement created by Euro RSCG, Czechia for Woolite, within the category: House, Garden.

Caption

Don't let it fade away.

Advertising Agency: EuroRSCG Prague, Czech Republic
Creative Director / Copywriter: Filip Kukla
Creative Director: Dejan Stajnberger
Art Director / Photographer: Zoltan Matuska
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Highest Rated

G.J.'s picture

Nice - current affairs, borrowed interest - simple and lovely.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Guest commenter's picture

Cool stuff, nice approach and fresh.

Guest commenter
Rastamathamba420's picture

I like it!... i love the concept and the cause.

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Scam Detector's picture

Nice idea but why what has this brand got to do with political issues like these? As if the target consumer cares?

Scam Detector
Activity Score 1048
General Manager
pscs's picture

I think that it's best for a company to leave political issues alone... not that the consumers care or not, but they're playing with their brand image.

pscs
Activity Score 440
SAC
whitespace's picture

Untrue. That's what the PR folks are there for... making sure the company looks like it cares. Ultimately, a memorable company/brand is a person, complete with personalities and political viewpoints. That takes some balls, and most lemmings don't have them.

whitespace
Activity Score 1953
Creative Director
Guest commenter's picture

I think you underestimate how important cause advertising is to consumers.

Guest commenter
Guest commenter's picture

It's very, very fresh and clear. I love it. 10/10

Guest commenter
Fabian Kirner's picture

Great! Next theme: Greenpeace-something!

Fabian Kirner
Activity Score 270
Creative Director
Guest commenter's picture

Good concept, but there's no point dragging political aspects into the game
and freeing tibet is a NO NO

Guest commenter
SeanMartin's picture

I can just about see it now:

"We go live to the protest outside the UN with NBC News reporter Frank Stewart. Frank, what can you tell us?"

"Well, it's yet another protest against the Chinese and their treatment of the monks in Tibet. UN officials are trying to quell the demonstrators, but that doesnt seem to be working, and the New York police have just arrived. But we should also mention that this demonstration is brought to you by Woolite."

Well, why not...

SeanMartin
Renan Correa's picture

When you do more than de usual, when you "teaches" life issues, its very very nice. Congratulations.

-------------------------
www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

STRTLRS's picture

Hmmm, for starter, a detergent won't keep printed inks from fading away, it will only protect the color of the fabric. But technicalities aside, this won't sell a single jug of Woolite because it makes no connection with the target. Oh, and good luck selling this product in China...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

m í t i c o's picture

Aprobado el aviso, sin cambios !!!

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
kingofthriller's picture

相当烂的创意,就靠一点自由主义意识来赚取分裂分子的眼球,抵制捷克的Euro

kingofthriller
Guest's picture

hah......Czech still has some conscience I think. Not like those ppl live long under the dictatorship and losing it.

Guest
Guest commenter's picture

FRESH?????????????????????????????????????????????????????? IT SMELL LIKE VERY OLD, AND I REMEMEBR IS THOUSANDS TIME DONE, ABOUT COLOR, OR IMAGES PRINTED ON IT....
OLD OLD OLD OLD OLD !

Guest commenter
Guest commenter's picture

傻比广告啊

Guest commenter
Guest commenter's picture

you guys call this fresh??

where am i?

Guest commenter
G.J.'s picture

Nice - current affairs, borrowed interest - simple and lovely.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

JamaisVu's picture

It won't sell in China.

JamaisVu
Activity Score 408
Guest commenter's picture

bullshit

Guest commenter
zouyuan's picture

wat the fuck was that

zouyuan
Activity Score 3
intern(copy writer)
clairec's picture

Haha, I did this concept for my student portfolio a few years ago. Nice!

clairec
Activity Score 256
luispiter's picture

http://mimundoenotromundo.blogspot.com/

i like it, fabulous concept

luispiter
Activity Score 2756
comunication
Guest commenter's picture

it's very stupid to be involved in some political arguments.It will lose Chinese market at all. But that's ok if it doesn't want to extend internationally.

Guest commenter
Guest commenter's picture

tibet is belong China

Guest commenter
Guest commenter's picture

FUCK FREE TIBET!!!!!!!!!!!!!!
FUCK "EuroRSCG Prague, Czech Republic"!!!!!

Guest commenter
Scam Detector's picture

Can we stick to discussing ads instead of politics?

Scam Detector
Activity Score 1048
General Manager
whitespace's picture

HOORAY FOR ANONYMOUS POSTS! WOOO~!

whitespace
Activity Score 1953
Creative Director
Guest commenter's picture

that means you dont know china at all!

Guest commenter
Guest commenter's picture

so you're not supposed to create ads with a political undertone? why?
look at the american election, this shirt is like michael moore....
and i love it. someone dared to say what they were thinking! kudos

Guest commenter
Guest commenter's picture

A very bad idea!
This guy did not know how much understanding of Tibet?

Guest commenter
Guest commenter's picture

A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?

Guest commenter
Scam Detector's picture

get lost

Scam Detector
Activity Score 1048
General Manager
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