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Twombl's picture

Great.

Twombl
Activity Score 180
Copywriter
pixelbomb1's picture

notice the left finger???? giving a birdie.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture

true! he's like "damn photographer, leave me alone, can't you see i'm busy?"

addyhoch10
Activity Score 2592
Art Director
Disco Munky's picture

This could have worked with the same dude in the same pose, but at home wearing an old worn Woodstock t-shirt. The lighter still lit.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

esotericusername's picture

another dumb idea.

esotericusername
Activity Score 313
Art Director
Disco Munky's picture

That was kind of my point

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Davosk's picture

Extra long lasting acid!!!

Davosk
Activity Score 4815
Art Director
Davosk's picture

just a reply to myself, the holding up a lighter thing at concerts began no more than 20 years ago maybe. In 1969 were there disposable lighters? I don't think so. Someone correct me if I'm wrong.

Davosk
Activity Score 4815
Art Director
Ney Frances's picture

Zippo

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Disco Munky's picture

Flippo

.........what? I thought we were just saying words.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Davosk's picture

Not disposalble.

Davosk
Activity Score 4815
Art Director
Ney Frances's picture

ups! so you´re right! Maybe the 1999 woodstock!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

timmster's picture

This info is from their website http://www.cricketlighters.com/
- "The history of Cricket goes back to 1961. Cricket was the first disposable lighter brand in the world."

timmster
Activity Score 8
Art Director
simpson_tech's picture

This idea was done many times before.

simpson_tech
Activity Score 98
Art Director
alter ego's picture

Ok guys, meet me after a few days with a better idea. This meeting is cancelled.

alter ego
Activity Score 20
Copywriter
addyhoch10's picture

yeah, the drugs do work... probably this ad will too.

nothing new, reminds me in paricular of this one:
http://adsoftheworld.com/media/print/bic_lady

addyhoch10
Activity Score 2592
Art Director
pixelbomb1's picture

addy, that's his girlfiend she left him for jimi. so waited and waited and waited till now.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

kre8's picture

addy, thats the first thing i thought of as well.
and bic did it better.

kre8
Activity Score 989
Copywriter
Skor's picture

I dont get how the both are even close...

The only similarity I can see is that both products are supposedly Long-lasting....

does that make it similar?

I dont think its fair to compare them at all..!

Skor
Activity Score 208
Copywriter
Minimum's picture

same atmosfear(?). They both feature an old fan/biiiigfan who are still mesmerizing over things that are in the past and theire 'longlasting' object is helping them with that

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Seixas's picture

his finger is burned out

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

jennywhx's picture

i had bad experience that my finger was burnt when using lighter for a long time.
so, long lasting lighter remind me the pain.
this idea, for me can be push up more.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

otto54's picture

Funny but already seen. Bic, for example...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

prozac_republic's picture

that guy actually looks like the art director for this one.

i think it's him...

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

act's picture

what is very long lasting? the old man?

act
Activity Score 535
Art Director
Nthngmn's picture

doesn't the '69. A "Woodstock" banner would be more effective. Let the audience uncover as opposed to smacking them with it.

Nthngmn
Activity Score 626
Art Director
everartz's picture

the lighter! not the man....
nice piece of art

everartz
Activity Score 7613
Art Director |

| everartz |

rembrandt's picture

For me the ad is quite crystal clear.

To the comment about BIC all I can say is, do you compare benifits like "really fast cars" and say, 'oh this BMW ad has been done before, Lamborghini did a fast car ad too! therefor it's the same idea. Fucking nonsense.

I mean a longlasting pen isn't a longlasting lighter. Wise up.

rembrandt
Activity Score 42
Copywriter
addyhoch10's picture

this scheme has been done again and again, open your eyes and you will find countless ads like this.
i never said it was the "same". and i never said it's bad, complicated or unclear.
in fact i said it works. most people who see this ad wouldn't give a damn about how often it has been done and most probably even like it. but this is a site about ads and discussing ads so i think it's ok to compare it to similar concepts.

addyhoch10
Activity Score 2592
Art Director
Dick Huges's picture

I disagree with you. This ad is the same as the bic one. Old people with the thing they got 20 years ago and is still there. In this case a lighter in the other case an autograph. Sorry but is the same idea. But, dont be sad yet. Since you did copy you deserve 4 internets!!!!! Isn't it great to be alive these days?

Dick Huges
Activity Score 937
Copywriter
Boony wants a beer's picture

Using photography has been done before. And so has using people in ads. Done to bloody death.

Beards, sunglasses and fences have all been done before too.

Can't anyone do anything original in advertising these days?

(By the I like this ad. Good job King)

Boony wants a beer
Activity Score 380
Art Director
addyhoch10's picture

at least i agree with you that the "really fast cars" comparison is "fucking nonsense".

addyhoch10
Activity Score 2592
Art Director
kre8's picture

yes, its exactly the same as BIC.
"hey, the brief says it lasts long"
"cool, lets put an old person in it, still using the product"
same same.

kre8
Activity Score 989
Copywriter
Fatto's picture

an ordinary AD!

Fatto
Activity Score 102
Art Director
JPWrites's picture

I like this ad - the SMP obviously said something like "longer lasting lighters". Brief answered in a nice humorous way.

JPWrites
Activity Score 238
Copywriter
drizae's picture

Yes but like Jenny said, it could have had a deeper thought to it, like her experience. Longer lasting doesn't always have to use a time difference to express an idea.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Rog's picture

Groovy.
Especially for 'party' cones.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Kay's picture

make me smile~~

Kay
Activity Score 161
Art Director
Desi's picture

All the while i though this was a native american...i am getting old

Desi
Activity Score 1042
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