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Highest Rated

awenindo's picture

most people seem to miss the point, looking for literal things like "look its not raining..." and "any girl with boobs can do that"...duh?

awenindo
Activity Score 215
hcook5150's picture
hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
LimitedTimeOffer's picture

Why was it shot in this fine architectural environment? Is there some other additional messaging I should be getting beyond the obvious?

LimitedTimeOffer
Activity Score 200
Advertising Agency
brainzed's picture

No… It's just Paris…

brainzed
Activity Score 652
Art Director
volumen's picture

it doesn't look like shooting in Paris, but in Prague. I know this place behind the National Theater (thanks the surface very often occupied by skateboarders:-)
i see no added message in architecture.

volumen
Activity Score 330
Graphic Designer
Ag's picture

It isnt raining!!

Ag
Activity Score 305
Copywriter
Ad Junkie At Large's picture

hahahah nice, but actually, i've seen a lot of people walkin around with umbrellas as a fashion thing to protect them from the sun and look like Audrey Hepburn or something .

Ad Junkie At Large
Activity Score 554
Art Director
Signe_S's picture

No, but the umbrella´s stuck! Ü

Signe_S
Activity Score 357
Art Director at My own company
Tincho's picture

Hahahah, cool.

Its true it should be raining, and it looks like its an indoor shot.

Tincho
Activity Score 1093
Art Director
banana tom's picture

Overdone, sweet potato

banana tom
Activity Score 40
Tokyo
bknowlden's picture

I've seen a lot better...
--
brandon

www.carpetestes.org

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Rog's picture

Very cleveage.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mikelite's picture

enough with the softballs already...

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

beesting's picture

everyone got wat u want to say.

but there is an umbrella....but no rain...no sun

there are shopping bags...and no shops but sm architectural beauty

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

jiahsisco's picture

a lot of criticism for a fairly high rating.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

Get-a-Fix's picture

Apart from the rain bit, it's a very neat concept. Titillating!

Get-a-Fix
Activity Score 351
Copywriter
j2mango's picture

i will never buy wonderbra

j2mango
Activity Score 534
Other
Kateter's picture

she should be walking as well. why is she standing with umbrella in the middle of the square with no rain? for no reason, obviously.

or change the location (waiting ont raffic lights for example).

this ad needs more work.

Kateter
Activity Score 2029
Copywriter
Goblin's picture

Lol, I can just imagine first idea about this one...two beers, ashtray :) simpatic

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Senhora Kolossa's picture

wtf, seems to be a boobies work!

Senhora Kolossa
Activity Score 483
Jung von Matt
imke's picture

Wonder ad....

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

imke
Activity Score 472
J.Zdaniuk's picture

I think the setting is a reference to the sturdy architectural structure of the wonderbra product. I mean look at the arches, looks like they are stiff, strong boob references to me.

J.Zdaniuk
Activity Score 74
Art Director at LOWE GGK |

What the Puck am I doing here?

JAGGY's picture

OK. Even a girl without 'pushed up boobs' can do that. Not as good as wonderbra ads.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

EL TRUCHO SALVAJE's picture

¿que pasa con wonderbra?, cual es el punto de esta idea.

EL TRUCHO SALVAJE
Activity Score 40
Art Director
HappyBirthday's picture

the idea is ok...won't win any awards, which is why i'm sure it was produced, Furthermore, it's very badly art directed, and the shot is terrible...end of story
sorry chaps : (

HappyBirthday
Activity Score 16
TBWA Paris
Jon-Paul Mountford's picture

Beutiful, simple, subtle.
I love it it.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

The good lord's picture

After looking around for what it is that I am missing, I smirked.
When I smirk, civilizations are created.

The good lord
elmikel's picture

show her from the front side!

anyway, looks like there's an endless well of ideas for wonderbra but surely diminishing bunch of fresh ones...

elmikel
Activity Score 1147
Illustrator
act's picture

bad old joke, could've been funny a decade ago.

act
Activity Score 535
Art Director
sijupsree's picture

nice

sijupsree
Activity Score 5
IDG Media Pvt. Ltd
thefabric's picture

sorry guys, this is personnal work, Publicis is not behind this. thanks for the comments.
http://crad.carbonmade.com/

thefabric
Activity Score 37
adrianapr's picture

why on earth they put Publicis???? julien et julien...
holy crap.

adrianapr
Activity Score 1254
thefabric's picture

they did not specify Publicis, there was confusion simply

thefabric
Activity Score 37
ivan's picture

My bad! Sorry

ivan
Creative Director at Ads of the World
adrianapr's picture

i'm glad to hear that.
thanks

adrianapr
Activity Score 1254
Mr.Top's picture

she should be windowshopping on a rainy day... then it would make sense the whole shabang.

Mr.Top
Activity Score 728
vaikunta's picture

I want to be a copywriter in this print!

vaikunta
Activity Score 64
Graphic Designer
ivan's picture

Pls remember that copywriters do not only write copy, but conceptualize. So being a cw on this ad is indeed an achievement.

ivan
Creative Director at Ads of the World
muraliduggineni's picture

NEW BALLS PLEASE...

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

csricharan's picture

wonderbra is about the wonders a push-up bra can do to a woman's confidence. so any communication about exaggerated breast size and cheap visual gimmickry does nothing for the brand or the creator. except passing for advertising masturbation.

if you're going to do something for wonderbra, the least you can do is at least take the original idea forward.

csricharan
Activity Score 17
Copywriter |

would you do the same if it was your brand and your money?

Jon-Paul Mountford's picture

Kudos to you thefabric.

It's a great idea and very well executed. I've seen fully paid up ads with far less inspiration, and far worse direction. I love it when someone credits their audience with intelligence.

In fact I wish I'd thought of it.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

puducu2's picture

great idea... too bad wonderbra already done it before you, however i cant find it anywhere on the net.

puducu2
Activity Score 14
Student
Senhora Kolossa's picture

wtf? seems to be a umbrella, ella, ella, e, e, e work!

Senhora Kolossa
Activity Score 483
Jung von Matt
awenindo's picture

most people seem to miss the point, looking for literal things like "look its not raining..." and "any girl with boobs can do that"...duh?

awenindo
Activity Score 215
Guest's picture

i don't get it. someone explain?

Guest
nnnnnf's picture

Overdone, sweet potato

nnnnnf
Activity Score 2
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