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Switzerland

Campaign
Published/Aired: 
April 2008

Description

Print advertisement created by Demner Merlicek & Bergmann, Austria for Women Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Account Manager: Verena Kohler
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Highest Rated

wonderkid's picture

where is the typo? i can't see it.. am i blind or what?

wonderkid
Activity Score 2
Central Saint Martins College
jsptrck404's picture

ouch! this one too? again, hard to take a serious ad seriously when it has a typo.

jsptrck404
Activity Score 437
Art Director |

| think small |

capywriter's picture

In the first line I would express the thought as it seems that women are only worth half a man, while having the same capacities/doing the same jobs... The part "being worth half..." would match better with the visuals.

capywriter
Activity Score 5512
Copywriter at Freelance
scarfinati's picture

Florian Nussbaumer shame on you

scarfinati
Activity Score 843
Art Director
Banner2k5's picture

hahah too right!

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

rcantalice's picture

baaaad.... this copy explaning the idea is a joke...

rcantalice
Activity Score 37
Art director
phoamcor's picture

it's important to proofreed

phoamcor
Activity Score 1284
Sharp's picture

Is it just me or does their logo look eerily similar to the Sony Walkman logo?

http://images.google.com/imgres?imgurl=http://cr1t1cal.joejoe.org/wall...

Sharp
Activity Score 216
Art Director
ahpitt's picture

sorry. It's not working to me. No impact. No creativity. =P

ahpitt
Activity Score 342
Art Director at Art Director
BOOBJOB LOOBCANNON's picture

Oof. I hate to pick out minor errors, instead focusing on the concept. But I can't get past that howler of a typo. 'tough' oh dear.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

Me like to red lins with maissive tiepo's

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ODoyle's picture

Florian Nussbaumer - you swine!!!

ODoyle
Activity Score 260
Art Director
wonderkid's picture

where is the typo? i can't see it.. am i blind or what?

wonderkid
Activity Score 2
Central Saint Martins College
saymawa's picture

i think they've corrected it. :)

saymawa
Activity Score 46
Copywriter
jsptrck404's picture

yeah, it appears they posted corrected ads.

jsptrck404
Activity Score 437
Art Director |

| think small |

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